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Direct Marketing

Silverscape's direct marketing solutions are strategically formulated to achieve results specific to each client's needs, including building brand loyalty and awareness, lead generation and driving targeted website traffic. Ultimately, our goal is to help not only our clients' sales teams, but their overall industry presence. Many of our direct marketing engagements succeed through a convergence of our various services and expertise, including the following:

  • Direct mail design
  • Dimensional direct mail design
  • Interactive email marketing
  • Pre-press, project and on-press management
  • Marketing list acquisition & fulfillment
  • Analysis of target response, campaign effectiveness & ROI

Our direct mail campaigns package our clients' services and products with intelligent design, presenting a compelling message to a qualified target audience. Depending on the project’s parameters, direct mail and interactive email blasts can be used individually or in tandem as part of a larger campaign.

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"Our last direct mail program produced an eight percent response rate, which is almost unheard of in the direct mail market. I am constantly impressed by Silverscape's ability to translate the chaos of our brainstorming sessions into creative and effective marketing programs. Their work is consistently sharp and dynamic without giving into flashy trends. They know the difference between leading edge and over the top, which is important when you are creating an image that is both modern and professional."
Soley Hartel
Marketing Manager
Drake Kryterion, Inc.

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