Silverscape - News Archive 2003

Silverscape announces completion of DRA Architects Branding: Website and Identity Materials

November 18, 2003

The Silverscape team has recently completed a new website for DRA Architects in Newton Centre MA. Additionally, we have developed a new visual identity system including a brochure, folder and service overview sheets. These will be available as part of our portfolio section soon. To promote the launch of the new site, Silverscape is developing a direct mail piece and HTML email to send to DRA clients, colleagues and consultants. The website, built on Common Goal, can be seen at http://www.draarchitects.com.

Architecture Boston

November 5, 2003

If you receive Architecture Boston, look for us on page 20! Silverscape is one of very few firms offering a significant level of expertise and experience in developing integrated marketing programs for members of the Architecture, Engineering and Construction industry. We specialize in providing a variety of services including identity development, marketing materials and technological services for creating websites and intranets.

Society of Marketing Professional Services

November 1, 2003

Silverscape is pleased to announce that Caitlin Jewell, Principal at Silverscape has joined the Society for Marketing Professional Services. The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, the association has a membership of 5,300+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada.

Michelle Mount Silverscape's New Account Executive

October 1, 2003

We’re very excited to announce an addition to the Silverscape team. Michelle Mount will be a key client contact ensuring that our client receive outstanding project management and TLC customer care. Creative and energetic like the rest of the Silverscape team, most recently she’s been spotted on local community theatre stages in Needham & Medfield as Abigail in The Crucible
and Hero in Much Ado About Nothing. Michelle has a background in sales and advertising and holds a degree in Advertising from Grady College of Journalism and Mass Communication, University of Georgia.

Silverscape announces completion of Martini Website

August 7, 2003

Silverscape, an integrated marketing firm offering brand positioning, print, web, and interactive media, announced that it has recently completed a full-scale website forAJ Martini Inc., a Winchester based construction firm specializing in private commercial and industrial projects.

AJ Martini Inc. required the creation of a website that could support the firm's extensive portfolio. Silverscape's proprietary content management platform, Common Goal, was used for the project to enable staff at Martini to continually manage the website content and control ongoing development by logging in through a secure section of their site. “For websites that need continual updates,” explains Jeff Leiter, Principal and Creative Director at Silverscape, “Common Goal is the perfect... more >>

eDesign Magazine Honors Silverscape

July 26, 2003

Silverscape has been honored by eDesign Magazine as Runner Up in 2002 Best CD-Rom/DVD Category for the CD-ROM title. "Approaches to Immunotherapy" for Genzyme Molecular Oncology. The CD-ROM will be featured in the June Issue of eDesign magazine, the eDesign Annual.

A busy summer for the Silverscape team!

June 20, 2003

A busy summer for the Silverscape team!
Silverscape is delighted to announce that we will be working with DSI Escrow, a division of Iron Mountain Inc. on a new Multimedia CD-ROM project. We are expecting a very busy summer. The studio is currently finishing a large-scale website for AJ Martini Inc, as well as a new website and Corporate brochure for DRA Architects.

Additionally the studio is developing numerous Flash product demos for our software and hardware technology clients and direct mail programs for our consumer products and services clients. “We are thrilled to be so busy at the studio. We’re finding a renewed emphasis on corporate marketing, specifically tools for sales and new business development and a significant amount of planning... more >>

Gold, Gold and Bronze NEDMA 2003 Awards

April 3, 2003

Silverscape wins top honors from the New England Direct Marketing Association (NEDMA) Silverscape has been honored by the New England Direct Marketing Association in the following categories: GOLD NEDMA, Business to Business Interactive for the creation of Avici NSR and QSR Router Demos and honored with a GOLD NEDMA, Dimensional Direct Marketing Consumer or Business to Business Budget under $1,000 for an Invitation from Sycamore Networks, Inc. Silverscape was also honored with a BRONZE NEDMA in the Agency Self-Promotion Category for our self-promotion direct mail campaign.

Camden Consulting Selects Common Goal

January 31, 2003

Camden Consulting Group has chosen Silverscape’s Common Goal™ content management platform as the foundation for their new website. The project will involve an entire renovation of the site’s graphic design, layout and functionality. Camden specializes in executive coaching and management team development. The site will service the firm's corporate clients and will emphasize Camden’s dedication to developing more effective leadership within organizations.

Silverscape to Create Multimedia Presentation for Ucentric

January 27, 2003

Ucentric Systems has chosen Silverscape for the creation of a new multimedia presentation to be used by management and sales staff for presenting to potential investors, clients and partners. The presentation will be shaped by strategic messaging and design, and will feature video segments and other enhancements. Maynard, MA based Ucentric is the leading provider of home media networking software and unbranded applications for media centers, media gateways, personal video recorders, and multi-TV PVRs.

New Collateral Underway for Strategic Breakthroughs

January 24, 2003

Silverscape will begin work on a new corporate brochure for Strategic Breakthroughs, a Winchester based educational consulting firm. The firm works with school systems to facilitate the safe integration and logistics of outside volunteers and instructors, and will use the brochure as an instrumental part of sales and marketing efforts.