Silverscape - News Archive 2002

Avici Systems and Silverscape Announce Launch of QSR Flash Promotion

December 11, 2002

Silverscape has recently completed a comprehensive Flash presentation for Avici Systems’ flagship call router, the QSR. The Flash piece will be used as a promotional sales & demonstration tool by Avici’s international sales team, and will also be featured on the company’s website. The animation highlights key features of the new QSR router and its significant advantages over competing hardware.

DRA Architects, Inc. Announces Plans for Q1 Marketing Initiatives

December 5, 2002

Drummey, Rosane & Anderson Architects, Inc. (DRA), headquartered in Newton, MA, has announced plans for new brand-building projects to be implemented in Q1 as they celebrate their 80th year as a firm. DRA has selected Boston-based Silverscape, LLC to create a new website and print collateral.

The website will be built on Silverscape’s Common Goal™ proprietary content management platform, allowing efficient updates and additions to be made by staff at different DRA locations. Authorized users in each of the firm’s departments will be able to contribute to the site management in various capacities, maintaining items such as press releases, portfolio projects, job opportunities... more >>

ADC, Inc. and HDB/Cram & Ferguson Choose Silverscape's Common GoalTM

November 27, 2002

Architectural Design Concepts, Inc. (ADC) of North Andover, and HDB/Cram & Ferguson of Boston have both selected Silverscape to rebuild their websites. The two Massachusetts-based international architecture firms chose Silverscape’s Common Goal™ website content management platform for its scalability, online portfolio capabilities and user-friendly editing features. ADC’s new site is part of a strategic brand-building effort, which will enable the firm to maintain and publicize their most recent news and accomplishments via the web. A custom component of the new site will help them keep their current clients updated with the latest developments on works in progress... more >>

DataPower Technology Selects Silverscape for Lead Acquisition Program

November 10, 2002

DataPower Technology, Inc., the leading provider of intelligent XML-aware network infrastructure, has chosen Silverscape to develop an aggressive lead acquisition program. Through multiple media channels, DataPower will be introducing the DataPower XA35 XML Accelerator to XML Application Development Organizations worldwide.

Silverscape wins WebAward 2002 for CIAC Website

October 22, 2002

Silverscape awarded the Standard of Excellence WebAward in the 2002 WebAward Competition for the Call Center Industry Advisory Council Website by the Web Marketing Association (WMA.) The annual WebAward Competition is the premier event where web sites compete head-to-head with peer sites within their industry and against an overall standard of excellence for designing on the Internet.

Silverscape to Design Invention Machine Ads

July 30, 2002

Silverscape will be developing advertisements geared to the Knowledge Management Industry for Invention Machine Corporation. Invention Machine provides Intellectual Asset Management solutions to the global leaders in innovation. Its advanced semantics technology and computer-aided innovation methodologies help more than 400 blue-chip companies gain competitive advantage by managing R&D portfolios, accelerating innovation, and leveraging intellectual assets.

Avici Systems, Inc. Selects Silverscape

June 21, 2002

Avici Systems Inc., a leading provider of routing systems that supply new IP solutions to some of the world's leading service providers, has selected Silverscape to develop a product launch campaign and a corporate flash movie overview. As part of an integrated campaign introducing Avici's breakthrough NSR™ (Non-Stop Routing) technology, Silverscape will create an online Flash product presentation with supporting banner advertisements and an HTML email blast. In addition, Silverscape will be developing and producing the Avici Systems, Inc. corporate flash movie overview which will feature multimedia components including digital animation, audio and video.

Silverscape launches new look

May 30, 2002

Unveiling a new look and feel to our own corporate image, Silverscape has launched our new website. The site utilizes our proprietary Common GoalTM technology, which allows us to dynamically generate and manage content.

Sycamore Networks, Inc. selects Silverscape

May 15, 2002

Utilizing the “From Edge to Core” campaign, Silverscape will be developing a new look for the corporate website, building corporate communication and investor information materials and supporting the Sycamore Networks marketing team. Sycamore Networks develops and markets intelligent optical networking products that transport voice and data traffic over wavelengths of light.

Completion of Genzyme Tradeshow Collateral

April 8, 2002

Silverscape has completed a new tradeshow booth and multimedia kiosk presentation for Genzyme Molecular Oncology. Based on an interactive CD-ROM currently in development by Silverscape, the design and presentation illustrate their approach to immunotherapy vaccines currently under development by Genzyme Molecular Oncology.

Silverscape Receives NEDMA Award

April 4, 2002

NEDMA (The New England Direct Marketing Association) has honored Silverscape for their Agency self-promotion “Like a Rocket Ship for Your Marketing Ideas.” The 2001-2002 dimensional direct program was awarded a Silver Medal. For more information or to receive a Rocket Racer, please contact Caitlin Jewell, Principal caitlin@silverscape.com

Sheskey Selects Silverscape for Web Development

April 1, 2002

Sheskey Architects of Quincy has selected Silverscape's content management application, CommonGoal™ for their website development. By moving their current HTML website to Common Goal™, the Sheskey team will have the ability to create new content, manage the Sheskey Architectural portfolio and actively participate in their website content creation.

Caitlin Jewell Presents Workshops at MassArt

March 13, 2002

Caitlin Jewell, Principal at Silverscape, will be presenting a two-night program at Massachusetts College of Art, on March 13th and 25th. The workshops “Working as Designers: Freelance and Full-time Employment Workshops An Alumni Perspective” are sponsored by the Continuing Education Department and the Career Resources department.

Emily Ortmans joins Silverscape

March 8, 2002

Silverscape announces the addition of Emily Ortmans as Graphic Designer. At Silverscape, Emily is dedicated to developing creative solutions for a variety of design and strategic marketing projects. Her knowledge extends over a broad range of graphic mediums including print, presentations, multimedia and interactive design but her passion for design is driven by typography and photography. Emily received her BFA in Communication Design from Massachusetts College of Art. Since graduation in 2001, Emily has designed and developed print collateral campaigns for non-profit organizations.

Larson Associates, Inc. Selects Silverscape

February 1, 2002

Larson Associates, Inc. Landscape Architects have selected Silverscape to develop the firm's website. The marketing focused website, to go live in March, will function as a comprehensive portfolio of the firm's work, services and philosophy. The site will accomplish several things simultaneously: to enable partner firms with relevant and current information, to engage new and prospective customers and to build brand loyalty among current clients. The new website will be implemented through our Silverscape Technology™ content management application, Common Goal™.

Silverscape to Design CIAC Collateral

January 18, 2002

To launch the Call Center Industry Advisory Council, (CIAC) Silverscape was hired to design and develop a new website, direct mail program, tradeshow presence and multimedia presentation and advertisements for major industry publications. In addition to the site design and architecture, the Silverscape team implemented our custom-built content management application, Common Goal™, a Silverscape Technology™, manages content throughout the major sections of the site. The application includes an administrative interface that enables non-technical CIAC personnel to update, delete, and maintain Web site content through a Web-based browser.

Silverscape Partners with Nicholas Wiggins, Inc.

January 16, 2002

Silverscape announces the addition of partner firm Nicholas Wiggins, Inc. The Silverscape/Nicholas Wiggins partnership will specialize in media-rich, web-based applications for eLearning and communication venues. The partnership offers a full range of services required to help clients plan, create and deliver high quality e-learning initiatives that bring measurable, bottom-line business results. Services include strategic e-learning Consulting, Instructional Design, Creative and Usability Services, Learning Management System (LMS) Consulting, Managed Hosting and Support. Silverscape/Nicholas Wiggins is the ideal team for clients interested in the delivery and management of high-quality e-learning solutions. The Nicholas Wiggins team will be residing at the Silverscape home office, 75 Broad... more >>

Silverscape to Develop Brand Strategy for Proteus

January 14, 2002

Proteus Power, a recent spin-off of Ilion Technology of Burlington MA, selected Silverscape to develop brand strategy to position the company both online and in print. Proteus Power LLC is a development stage energy technology company involved in the development and commercialization of high power energy storage devices based on lithium-ion technology. These are large systems (from less than 1kW to in excess of 100kW) designed for 'mission critical' applications in the power quality market. To communicate the outstanding value of Proteus Power products to partners, resellers and sales channels, Silverscape will develop an identity system, brand standards, promotional materials and corporate website.