Your website is the face of your company. It is your first impression, and, in many cases, a primary avenue via which current and prospective customers interface with your brand. It is critical, therefore, that your website is a living, breathing entity, impressing and engaging your audience at every turn. Today, the tools and methods you use for managing your corporate website have a profound impact on the success of your site and, subsequently, your business, so you need to make sure you are taking the right steps.

A community website is a nuanced and powerful new tool for consumer companies to engage customers. On opposite ends of the spectrum, typical brochure-ware corporate websites offer limited options for two-way interaction and social media presences remain floating communities that lack a sense of brand cohesiveness, impact and depth.

Ok, some news. There are good things happening at Silverscape. First you might have noticed our new address. After ten years at our downtown Boston location, we moved to a new office outside of Davis Square, Somerville. A few new trophies happened in this week, two for The Boston Pops 4th of July Extravaganza and one