JULY 22, 2010 - Social media for corporate marketing initiatives is more pervasive than ever. With such a broad range of companies using this tactic, the goal of achieving brand impressions is becoming more challenging by the day. In order to succeed, it is critical that marketers make a strong brand statement and move past the superficial. Develop more sophisticated and purposeful social media marketing campaigns to forge meaningful connections with your communities.

TAKING SoMe BEYOND THE SUPERFICIAL CHALLENGES

WOW YOUR PROSPECTS,
GET STARTED WITH IPAD DEMOS

The arrival of the iPad and the growing presence of internet-enabled tablets in the market are presenting new opportunities for B2B and consumer marketing, sales demonstrations, and presentations. At Silverscape, we're working on new ways to present these multifaceted experiences. Imagine if you had an application that allowed your prospects to self-navigate through their interests, learn while viewing assets, and even connect to your user base and online community. Today, mobile advertising platforms such as iAd allow marketers to embed rich and engaging ads within applications to reach a broader audience with less disruption. Please contact us to start planning for the next generation of your new presentation tools and read our blog about how touch interfaces are changing the way companies interact with their consumers.

THE POWER OF COMMUNITY SITE BUILDING

As an extension of basic social media outreach, brands are now beginning to develop entire websites around specific communities. This can be especially effective for consumer companies selling products to a large, passionate customer base. Silverscape is currently developing a community site for Health Management Resources that will function as an online meeting place where users of the company's weight management products and programs can share their success stories, weight loss techniques, favorite recipes and more. This community site will be a valuable tool for HMR's customers while facilitating brand evangelism that will help to broaden the company's existing customer base. Read our blog about engaging with customers through an online community.

ENGAGING SOCIAL MEDIA ON YOUR CORPORATE SITE

A great way to leverage your customers' social networks and increase upsell opportunities is to integrate social media elements within your corporate website. By integrating Facebook with your online shopping experience, your customers can share their recently purchased items with their social networks and broaden your sphere of influence. Read our blog to learn more about integrating social media with your site or get in touch with us to discuss how to make your social media initiatives have a greater impact.