March - SMPS The WAVE: navigating change Mark your calendar for the inaugural SMPS Pacific Regional Conference! More than ever it is of utmost importance to make sure you're ahead of the game on A/E/C market trends, best practices and marketing strategies. At The WAVE: navigating change you will have two full days of networking with some of the nation's top professional marketers in the A/E/C industry as well as top notch professional development opportunities that will aid you in ensuring that your firm is at the top of The WAVE! The WAVE: navigating change will be held March 25-26, 2010 in Sacramento, California and is hosted by the SMPS Hawaii, Los Angeles, Orange County, Oregon, Sacramento, San Diego and San Francisco chapters. 

Caitlin Jewell, Principal and Creative Director at Silverscape in Boston will be Moderating the panel:  Extreme Makeover: Website Edition - Heart-warming (and Award-winning) Case Studies with Panelists: Howard Wolff, FSMPS, Senior Vice President, WATG Bill Reader, Marketing Director, NTH Consultants Alethea O'Dell, CPSM, Director of Marketing and Business Development, Degenkolb Engineers. California Dreamin
 

Friday April 16, American Society of
Picture Professionals 2010 Conference
For more than forty years the American Society of Picture Professionals has been uniquely positioned to create forums for multi-disciplinary discussions on the ever-evolving photography industry. The association has maintained its balance of mem­bers drawn from the whole spectrum of the business, from photo researchers and editors, agency personnel, photographers, licensing managers, archivists and publish­ers to designers and teachers.

Caitlin Jewell, Principal and Creative Director at Silverscape in Boston will participate as a panelist in Session #2
REINVENT: Click, Tweet, Repeat: SEO, Social Media and Brand Management The evolution and ubiquity of the Internet has altered the way we market and sell products and services online. This session covers SEO/analytics techniques and its relevance to the picture industry, social media and brand management and contemplates how technology will continue to alter the business of photography. The presentation will be followed by a panel discussion of industry professionals who have “rebooted” their businesses by embracing change.

July - SMPS 2010 National conference

Build Business: "Reinvent. Retool. Rebound" will bring together today's leading marketers and business developers to explore the lessons learned and strategies firms put in place to respond to and overcome the current challenges in the A/E/C industry.  Caitlin Jewell, Principal and Creative Director at Silverscape in Boston will be Moderating the panel:  Extreme Makeover: Website Edition - Heart-warming (and Award-winning) Case Studies with Panelists: Howard Wolff, FSMPS, Senior Vice President, WATG Bill Reader, Marketing Director, NTH Consultants and Mark Tawara, CPSM, Director of Marketing and Business Development, Belt Collins.