Social media campaigns are evolving to not only focus on creating engaging user experiences, but also to more directly impact upsell opportunities and ROI. To be effective, social media tactics should remain entertaining while increasing the value provided to consumers. The result of this approach is not merely a corporate marketing asset, but a sought-after tool for a company’s consumers and online communities that will encourage widespread viral marketing.

Despite the popularity of social networking sites, the classic web based forum is still an extremely important and functional tool allowing the creation of communities for your users with even more appeal than a trip to Facebook.

 Branded Twitter pages create a richer experience for your readers and a more dynamic stage for your tweets. Being devoted tweeters and Twitter page designers, the importance of the two working together has been something we’ve used to gain followers and brand recognition for our clients and ourselves.

Consumers' abandonment of printed media signals an end of traditional book culture and the rise of a different kind of literary community. E-books account for 10% of Penguin Books total book sales, and are expected to account for 40% of Amazon.com's. These numbers, compounded by consistant Kindle sales and the much-hyped release of the iPad suggest that we are not disengaging from literature itself, but merely its native medium. If print ads are a staple of your marketing budget, if you want to make a splash in the tradeshow space or if you have a stack of novels on your nightstand, read on.

Social media is an important networking tool for many industry professionals. In an age where it’s easy to feel connected by merely increasing Twitter followers or Facebook friends, Silverscape wants to remind you of the importance of in-person social networking. In that spirit, we cordially invite you to one rowdy corporate networking party: our St. Patrick’s Day Lucky Bastards Green Tie event.

Here's what I find sexy: The perfect red lip and a complex e-commerce system with an extensive product catalog and zillions of SKUs! Lately, I've found myself really applauding the brand Sephora for the fantastic and cohesive user experience offered to their customers through multiple mediums on the web.

While perusing the day’s status updates on Facebook, I came across a video parody of not only one of my favorite singers, but of one of my favorite typefaces. You can imagine my excitement in finding that someone somehow had managed to creatively combine the two.

 Except for instances where my internet is down, I pretty much never watch tv shows on my actual television anymore; I am part of what I suppose we can call the Hulu generation. The other weekend, I went home to visit my folks and prepared to settle comfortably back into the family room routine of TV-watching from the couch. And before long, the ever-growing rift between the different two mediums became painfully obvious.

Social Networking Unplugged: Part of the Professional Development Lunch Series

Don’t get me wrong, I love design inspiration websites. In fact, I have a whole bookmark folder chock-full of them (favorites being designbombs, dezinspiration, ilovetypography’s ‘Week in Type’ series). These gems aside, many design inspiration sites seem to be steadily veering away from a presenting a collection of hand-picked favorites and more towards becoming indiscriminate mass-aggregators riddled with generic templates and tired web 2.0 tricks. So, here’s what I’ve been looking at instead...

The web is becoming bendable and mashable. Some of the most popular social sites on the web are opening up letting developers consume all sorts of data and information. It’s the very same information that makes those sites wildly successful.

I’m nervous. I’ve been asked by the Society of Marketing Professional Services (SMPS) to give their July webinar. I’m speaking about business development at the C-suite level and measure the results.

Caitlin Jewell presents at SMPS Northeast Regional Conference: Smart Marketing Planning for the Rebound If you want the strategies and the tools to make your firm stronger, you need to attend this year's Northeast Regional Conference at The Beechwood Hotel in Worcester, Massachusetts!

Linked In and Facebook Strategies

Killer Recruitment and Retention Microsites

Blog integration: How to get started, promote and measure.

What the heck is Twitter and why does it matter?

Silverscape 2008 SoMe Lunches series

Winter, Wyman now reaches candidates through the online social network Facebook