When it comes to successful marketing strategies and validating our efforts, we all know that metrics are important. When it comes to designing your digital campaign, the abundance of accessible global metrics and benchmark data can be a vital asset for outlining the core strategy.But, if you want to really hit a home run, it’s important to refine your strategy to focus on the needs and interests of your specific audience.

HTML emails are an invaluable and sustainable tool for keeping up with current clients and for getting your name out to prospects. Especially when an HTML email can be a prospect’s first impression of your company, it’s essential to make sure that first impression is a great one; here are some tips to help...

At Silverscape, we keep a close eye on the results of our website (and our client sites) and we love to teach others how to read the Ouija Board of Google Analytics. It’s certainly not breaking news that a website is a key part of any successful business today. What does tend to be overlooked is how much information is available to monitoring the success or weaknesses of your company’s website.