Your website is the face of your company. It is your first impression, and, in many cases, a primary avenue via which current and prospective customers interface with your brand. It is critical, therefore, that your website is a living, breathing entity, impressing and engaging your audience at every turn. Today, the tools and methods you use for managing your corporate website have a profound impact on the success of your site and, subsequently, your business, so you need to make sure you are taking the right steps.

Silverscape, a leading independent digital agency, took home top honors at the 2010 SMPS National Marketing and Communications Awards. This annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industry.

Tuesday June 15th, Silverscape received distinguished honors from the New England Direct Marketing Association (NEDMA) and took home 12 awards –including 4 gold - for excellence in print, web and interactive design.

A tradeshow experience without supporting multimedia assets will no longer be enough to get your company the attention it deserves on the convention center floor.

All great websites have at least one thing in common: they provide the user with a great experience. Whether aiming to get visitors to spend money, fill out a form, or simply consume content, crafting an intuitive and enjoyable experience that guides users to the intended goal is crucial to the success of a site.

I am often reminded of some of the common questions that I hear – and some more that I wish I heard more often – from corporate marketers facing a website redesign. The answers to these questions can have a huge impact on not only the process and final outcome of the project, but also on the long-term success of the site and the company behind it. We help our clients and prospects work through these issues at the very start of their website engagement to avoid complications and confusion down the road.

When it comes to successful marketing strategies and validating our efforts, we all know that metrics are important. When it comes to designing your digital campaign, the abundance of accessible global metrics and benchmark data can be a vital asset for outlining the core strategy.But, if you want to really hit a home run, it’s important to refine your strategy to focus on the needs and interests of your specific audience.

HTML emails are an invaluable and sustainable tool for keeping up with current clients and for getting your name out to prospects. Especially when an HTML email can be a prospect’s first impression of your company, it’s essential to make sure that first impression is a great one; here are some tips to help...

At Silverscape, we keep a close eye on the results of our website (and our client sites) and we love to teach others how to read the Ouija Board of Google Analytics. It’s certainly not breaking news that a website is a key part of any successful business today. What does tend to be overlooked is how much information is available to monitoring the success or weaknesses of your company’s website.