Your website is the face of your company. It is your first impression, and, in many cases, a primary avenue via which current and prospective customers interface with your brand. It is critical, therefore, that your website is a living, breathing entity, impressing and engaging your audience at every turn. Today, the tools and methods you use for managing your corporate website have a profound impact on the success of your site and, subsequently, your business, so you need to make sure you are taking the right steps.

A community website is a nuanced and powerful new tool for consumer companies to engage customers. On opposite ends of the spectrum, typical brochure-ware corporate websites offer limited options for two-way interaction and social media presences remain floating communities that lack a sense of brand cohesiveness, impact and depth.

Salon owner Mitch Derosa and his stylists at high-end Mitchell John Salon now have a sleek, sophisticated and mobile-friendly web presence that meets the needs of their busy corporate clientele.

The mobile web is one of the fastest growing mediums for consuming online content today. To reach this quickly growing demographic and create successful brand impressions, it’s critical that marketers develop mobile brand experiences as an integral part of a company’s marketing. Read on to learn how your brand’s mobile presence can be most successful.

Every day more and more web traffic originates from mobile devices. The majority of that growth comes from touch-enabled devices like the iPhone and Android. A great deal of the excitement over these two platforms is largely due to the advanced capabilities they deliver through applications and services. Features like touch, tilt, and locations services have made them the hottest platforms around. Most of these technologies, however, are also available through web browsers on theses devices. Incorporating some of these functionalities into your websites will enhance user experience when viewing it on a mobile browser and portray your company as forward-thinking.

Now that our digital devices prominently feature touch interfaces, the ways of interacting with the devices and the content they present have begun to displace the methods of interaction made popular via traditional methods of human-computer interaction, most notably the monitor-mouse-keyboard setup. The interactions that went from physical to digital in the late 70s and early 80s are now merging – tapping, flicking and turning our digital devices allows us to physically interact with our digital content in ways not possible before now. Furthermore, these new levels and forms of interaction allow (and perhaps require) us to re-imagine the way we produce and deliver digital content.

Silverscape and The Walden Woods Project announce the launch of the Project's newly-designed web site --- www.walden.org -- on Thursday, April 22nd, in celebration of Earth Day and the Walden Woods Project’s 20th anniversary (April 25th). Founded in 1990 by recording artist Don Henley (the Eagles), the Walden Woods Project is leading the effort to preserve historic Walden Woods in Concord and Lincoln, Massachusetts - the landscape that inspired the modern conservation movement and holds worldwide environmental, literary, and historical significance. Over the past 20 years, the Walden Woods Project has preserved nearly 160 acres of land in Thoreau’s Walden Woods, much of which had been threatened with commercial development.

Want your website to be smart phone friendly? A separately designed and developed mobile website isn’t your only option for successfully reaching the mobile audience. As avid smart phone enthusiasts, we’ve always been sure to make our sites look great across all platforms. Here are some of our favorite tips:

There are many ways you, my reader, could’ve found your way to this article – our website, web search, RSS reader, Technorati, or perhaps a caring friend. One of my favorites…Twitter.

Here's what I find sexy: The perfect red lip and a complex e-commerce system with an extensive product catalog and zillions of SKUs! Lately, I've found myself really applauding the brand Sephora for the fantastic and cohesive user experience offered to their customers through multiple mediums on the web.

From last-minute Christmas shopping on amazon.com to working on design for DRIFIRE's webstore, our 2009 was chock-full of e-commerce. Here’s a rundown of the five most interesting and innovative ecomm site features of '09, from both inside the studio and out.

You may have noticed the New Year is upon us in full swing. This year’s troubled economy brings understandably scaled-back holiday marketing efforts; the thought of sounding too cheery or boastful has led clients to seek out a more tempered tone in comparison to that of holidays past.

Award season is fast approaching in the marketing, technology and design world. While pop-culture aficionados have their Emmys Grammys and Oscars, we at Silverscape have the MITX, NEDMAs and Horizons (just to name a few).

Silverscape is aflutter about the premier of our virtual tour of the Joslin Diabetes Center. The completed presentation was unveiled Wednesday September 23rd at an event held at Patriot’s Place in Foxburough MA.

WebAwards from the Web Marketing Association? Sounds official -- it is! Check out what sets Walbridge apart in this review of their win for "Outstanding Website" in this year's judging.

For several years now I've heard web agencies say (usually pretty adamantly) that there's no Content Management System (CMS) for Flash and that all updates are going to have to be done by a programmer. This may be a nice tactic for attracting clients to place money in your outstretched, open palm, but as someone interested in the technology at hand, I beg to differ...

Silverscape is teaming up with Arnold to create the new website for The Walden Woods Project - an organization whose mission is to preserve the land, literature and legacy of Henry David Thoreau to foster an ethic of environmental stewardship and social responsibility.

PC Mag released their yearly Top 100 Website list of 2009 (I guess the other five months left in the year don't count), though they aren't ranked in any particular order. But first few entries are really indicitive of some growing trends on the web.

The traditional Frequently Asked Questions page just doesn't do it for me. Let's reconsider why these pages exist, how they tie into an overall web presence, how they can be more useful to site visitors and what type of return these pages can offer the companies that build them (build them well, that is).

When you care about your work as much as we do here at Silverscape it always feels great to get some kind words from a client about the job we’ve done. Check out what Jen from Walbridge had to say about their new site.

The Great Delivery Race Featured on the Cover of BtoB Magazine! Some of you may remember a few issues back, Silverscape created an online game, The Great Delivery Race, for QAS an Experian Company to educate customers and get the word out about our software.

Dyer|Brown turns to an old friend to create some multimedia magic This article first appeared in The Zweig A/E Marketing Letter (ISSN 1549-9588) Issue # 169. Originally published 08/06/07 by ZweigWhite.

Silverscape happily announces the debut of Tatara's first interactive multimedia flash CD-Rom product demo for Tatara Systems. The product demo allows prospective customers to easily understand an "a day in the life" scenario-based business user application.

Horizon Interactive Awards Announces the 2005 Winners Silverscape recognized for prestigious interactive media awards Indianapolis, IN USA  April 1, 2005 - The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2005 award winners. The fourth annual international competition recognized excellence in interactive media production among multi-media developers worldwide.

Silverscape has recently completed a comprehensive Flash presentation for Avici Systems flagship call router, the QSR.

Silverscape has completed a new tradeshow booth and multimedia kiosk presentation for Genzyme Molecular Oncology.

Silverscape has been selected by Genzyme Molecular Oncology to create an interactive CD-ROM and tradeshow booth chronicling GMOâ??s next generation of cancer treatments.

Silverscape proudly announces the launch of Phonetic Systems, Inc.