Forget favicons. In a world ruled by smart phones, the power of an iPhone website bookmark icon is becoming more recognized and utilized. Custom-designed iPhone icons are a valuable opportunity for brand exposure and a well-designed icon can earn you a coveted top spot in your user's palm. So, don’t have one? Want to make yours better? Here are some ideas.

Here's what I find sexy: The perfect red lip and a complex e-commerce system with an extensive product catalog and zillions of SKUs! Lately, I've found myself really applauding the brand Sephora for the fantastic and cohesive user experience offered to their customers through multiple mediums on the web.

You may have noticed the New Year is upon us in full swing. This year’s troubled economy brings understandably scaled-back holiday marketing efforts; the thought of sounding too cheery or boastful has led clients to seek out a more tempered tone in comparison to that of holidays past.

Actually, its amazing Technicolor radio paper. And after more than a decade in production, we’re finally starting to see some of the results of this ground-breaking technology.

 Except for instances where my internet is down, I pretty much never watch tv shows on my actual television anymore; I am part of what I suppose we can call the Hulu generation. The other weekend, I went home to visit my folks and prepared to settle comfortably back into the family room routine of TV-watching from the couch. And before long, the ever-growing rift between the different two mediums became painfully obvious.

In my humble opinion, Silverscape has one of the most uniquely designed offices the city of Boston. Our building is located amidst the hustle and bustle of the financial district, right above a local pub called Mr. Dooley’s.

Handwritten type is one of those awesome design elements that I find myself always wanting to find a way to implement into a project. It’s really a powerful tool, because it can eliminate the need for photography and illustration all together.

Silverscpape is thrilled to announce DRIFIRE.COM is a MITX 14th Annual Interactive Award Finalist Finalist, Consumer Goods 2009. DRIFIRE is the leading producer of Comfortable Flame Resistant FR Apparel.

One of my pet peeves about blogs from creative interactive agencies is that they are often farmed out to prolific professional writers that produce lofty witty commentary on the industry’s latest superstars. Many go to the utmost lengths to attempt to convince you that they are innovative just because they say they are.

Dear Adobe Elves,

I know I’m early for Christmas, but I thought I’d give you some time to work on my wishlist. Here are a few things that I really really really really want for the next generation of the creative suite.

Silverscape is aflutter about the premier of our virtual tour of the Joslin Diabetes Center. The completed presentation was unveiled Wednesday September 23rd at an event held at Patriot’s Place in Foxburough MA.

Big News: the FCC announced that it would prevent broadband carriers from limiting your access to high speed Internet for things like Internet-based voice calls (VoIP), video streaming, and legal file sharing - things they would love to make you pay extra for, or even block. What's more, is that the FCC is looking to extend these rules to cellular networks with the rise of smartphones and 3G equipped netbooks.

WebAwards from the Web Marketing Association? Sounds official -- it is! Check out what sets Walbridge apart in this review of their win for "Outstanding Website" in this year's judging.

For several years now I've heard web agencies say (usually pretty adamantly) that there's no Content Management System (CMS) for Flash and that all updates are going to have to be done by a programmer. This may be a nice tactic for attracting clients to place money in your outstretched, open palm, but as someone interested in the technology at hand, I beg to differ...

Last Thursday, a friend of mine and I were driving when one of her dashboard lights lit up. Immediately she started freaking out because she explained the light was of an exclamation point enclosed in parenthesis ( ! ). Now, I don’t know about you, but exclamation point to me says “Danger / Check Engine Now / Tuck and Roll out of the car before it explodes.”

With this code e9bfwpmugv a dub thee, Silverscape, a member of the Technorati Blogosphere!

The traditional Frequently Asked Questions page just doesn't do it for me. Let's reconsider why these pages exist, how they tie into an overall web presence, how they can be more useful to site visitors and what type of return these pages can offer the companies that build them (build them well, that is).

One of the things that I love most about being a designer is that I’m constantly learning – both inside and outside of my own industry. At Silverscape, we’re lucky enough to have a broad client base and it’s allowed me to get knee-deep in the science behind fire-retardant performance garments, what separates artisan chocolate from your run-of-the-mill Hershey Bar, the technology that propels secure data protection and control, and even the details of safety and environmental compliance within the construction industry. Getting to really know a client once they’ve come on board is an exciting process, but beginning an engagement with a client whose services are already close to your heart is even more rewarding.

Some people love good food, others love custom cars, comfy clothes or their morning coffee. Some people love video games, and some really love beer. Football season, naps on a Sunday afternoon, sewing, coffee, great chocolate and the new iphone – all things that people love.

Implementing & Measuring Social Media Marketing for A/E/C Firms
July 28, 2009 at 2 PM EDT, 1 PM CDT, 12 PM MDT, 11 AM PDT

If your firm is considering adding social media components to your existing marketing mix or you’ve begun to dabble with social media, you may be wondering what’s next and how to measure the results of your efforts.
 

What up, MTV; welcome to our crib. We’ve done some drastic redecorating, so ditch your shoes and start exploring our new Social-Media-powered digs.

"To create a profitable business in which our love and talents manifest" is lovingly tiled at the top of the large Merlin brewing kettle. It's a sentiment that I can't stop thinking about. Owning a marketing strategy, technology and design firm, Silverscape in Boston means trying to find the balance between the art of design, technological solutions and profitability.

I guess I’m just going to preface my entry with, GO SEE THE MOVIE UP, and do it right now. Pixar’s storytelling just keeps getting better and better with each new film, and UP is absolutely no exception.

When you care about your work as much as we do here at Silverscape it always feels great to get some kind words from a client about the job we’ve done. Check out what Jen from Walbridge had to say about their new site.