An emerging buzzword in marketing is Business to Individual Marketing or B to I. This is hardly a new concept, rather a new punditry packaging of Direct Marketing or Direct Response Marketing. Recently, I've been a target. I was very impressed with an expensive print direct mail piece I received from Sony launching the Sony Vaio P series machine. The envelope was an excellent representation of a clutch purse and out slides an actual size card of the Vaio.

Leading Boston Based Design Firm Wins Thirteen Awards for Creative Excellence at the 2008 New England Direct Marketing Association (NEDMA) Awards Banquet

Silverscape is excited to announce its certification as a member of the Business Partner Program with Constant Contact, Inc, an industry-leading provider of email marketing and online survey products and services. Being a part of the Constant Contact Business Partner Program, Silverscape will be able to provide an affordable and effective tool for our clients to utilize our award-winning HTML email designs to execute targeted, high-impact email campaigns.

Silverscape to design print collateral for Cambridge-based Genzyme Oncology

Silverscape has recently completed a comprehensive Flash presentation for Avici Systems flagship call router, the QSR.