Premier digital marketing and web development agency, Silverscape, announced that ad industry veteran, Diane Boulanger, has joined their management team as Director of Planning & Development. In her new role, Boulanger is responsible for identifying and cultivating the processes, philosophies and infrastructure that support Silverscape’s continued strategic growth and operational success

Microsoft has just unveiled their new phone operating system and phone manufacturer partners this week as they prepare the mobile arena once again. Nine different phones across US carriers are due to ship next month giving customers another choice of powerful smartphones. The outcome will likely result with smartphones in more hands. Microsoft’s strategy stands to greatly benefit developers and users with application and game development.

The mobile web is one of the fastest growing mediums for consuming online content today. To reach this quickly growing demographic and create successful brand impressions, it’s critical that marketers develop mobile brand experiences as an integral part of a company’s marketing. Read on to learn how your brand’s mobile presence can be most successful.

Yearly refreshes to your corporate website are essential to keep existing customers returning to your site and potential customers enticed to visit. Using a CMS that utilizes existing content with the ability to update templates cuts down on time, cost, and overall workload.

As a company with a strong appreciation for web statistics, hosting the Boston pops Fireworks Spectacular website was a great experience. Our servers handled the traffic spike well due to the combination of Common Goal WebManager and page flattening.

 I recently spoke to our Senior Developer, Jake Story, about the page flattening functionality we have developed for Common Goal WebManager. This functionality is useful on any web site since it virtually eliminates the chance of server side errors, but is especially important for sites expecting a high amount of traffic.

Silverscape and The Walden Woods Project announce the launch of the Project's newly-designed web site --- www.walden.org -- on Thursday, April 22nd, in celebration of Earth Day and the Walden Woods Project’s 20th anniversary (April 25th). Founded in 1990 by recording artist Don Henley (the Eagles), the Walden Woods Project is leading the effort to preserve historic Walden Woods in Concord and Lincoln, Massachusetts - the landscape that inspired the modern conservation movement and holds worldwide environmental, literary, and historical significance. Over the past 20 years, the Walden Woods Project has preserved nearly 160 acres of land in Thoreau’s Walden Woods, much of which had been threatened with commercial development.

We gave some tips for designing websites that are smartphone friendly in a recent blog post. While smartphone browsers have gained in features and functionality, there are still a few things to consider when developing sites with mobile devices in mind.

The traditional website architecture paradigm in some applications is on the way out. It is less important for content to exist in a strict tree structure or to be found in only one category. Content can be loosely organized in multiple categories providing many logical click-through paths.

JS Libraries are a powerful, customizable way to create interactive and dynamic interfaces for your homepage, features or portfolio pieces.

There are many ways you, my reader, could’ve found your way to this article – our website, web search, RSS reader, Technorati, or perhaps a caring friend. One of my favorites…Twitter.

Producing HTML emails is a hazardous job; those of us who do it bear the scars to prove it. The release of Outlook 2007 and the rise of Google as an email provider has severely muddle an already complicated ecosystem. Outlook’s new HTML rendering engine and Gmail’s inconsistent standard implementation are a huge setback to the hard-won achievements we’ve gained in the last few years.

For several years now I've heard web agencies say (usually pretty adamantly) that there's no Content Management System (CMS) for Flash and that all updates are going to have to be done by a programmer. This may be a nice tactic for attracting clients to place money in your outstretched, open palm, but as someone interested in the technology at hand, I beg to differ...

Hue-Saturation-Lightness (HSL) is a newly supported color specification in CSS3. Like RGB, HSL is a numerical representation of color with the use of three distinct values, Hue, Saturation and Lightness.

If you live in or around the Boston area, chances are you’ve heard of the Joslin Diabetes Center. If you are someone with Diabetes, like myself (let me hear it from my type 1’s!) than chances are you know about Joslin Diabetes Center. For those of you who are thinking, “what is she talking about,” allow me to drop some knowledge on ya.

Silverscape is teaming up with Arnold to create the new website for The Walden Woods Project - an organization whose mission is to preserve the land, literature and legacy of Henry David Thoreau to foster an ethic of environmental stewardship and social responsibility.

As promised in my last post I will be discussing the new additions to CSS3 that will not only allow us to manipulate Opacity and Alpha.

(or don't because it annoys the people around you). Here at Silverscape we have a pretty diverse taste in music and some big music fanatics. You'll see our Last.FM playlist Top 40, to real eclectic and underground stuff. But when that's not cutting it, we all have our iPods/iPhones/iRivers(if you're Jake). Finding the right tune to match what you're working on along with your mood, for me personally can mean a difference in productivity.

The completion of the next implementation of ‘Cascading Style Sheets’, CSS3, by the World Wide Web Consortium is something I, and many people in our field are eagerly looking forward to.