A community website is a nuanced and powerful new tool for consumer companies to engage customers. On opposite ends of the spectrum, typical brochure-ware corporate websites offer limited options for two-way interaction and social media presences remain floating communities that lack a sense of brand cohesiveness, impact and depth.

Social media campaigns are evolving to not only focus on creating engaging user experiences, but also to more directly impact upsell opportunities and ROI. To be effective, social media tactics should remain entertaining while increasing the value provided to consumers. The result of this approach is not merely a corporate marketing asset, but a sought-after tool for a company’s consumers and online communities that will encourage widespread viral marketing.

Despite the popularity of social networking sites, the classic web based forum is still an extremely important and functional tool allowing the creation of communities for your users with even more appeal than a trip to Facebook.

 When Silverscape was hired to design and develop Tedeschi Food Shop's new website, we knew that local community involvement would bring immense value to the project.

Last night I was watching an episode of my favorite TV show and when you start the disc it begins with a commercial. What happened next is what struck me.

Silverscpape is thrilled to announce DRIFIRE.COM is a MITX 14th Annual Interactive Award Finalist Finalist, Consumer Goods 2009. DRIFIRE is the leading producer of Comfortable Flame Resistant FR Apparel.

The topic for this blog came up from a meeting I had last week with a prospective client. Very often when our firm is sought out to create a new website or provide brand strategy for a company, we have to raise the all-to-familiar and never comfortable question: what about your logo?

When IKEA announced that they were scrapping their beloved “IKEA Sans” (a customized version of Futura) for Verdana, the design community exploded - on the internet, at least. The reason behind the swap, according to an interview in Cap & Design magazine, is that Verdana allows Ikea to establish a consistent branding both internationally and across web and print.

We are exposed to endless logos, icons and symbols from the moment we wake up to the moment we go to sleep. Of course we all know this, but when we take an extra second to actually take in all of the branding that is around us, it can almost be overwhelming.

The traditional Frequently Asked Questions page just doesn't do it for me. Let's reconsider why these pages exist, how they tie into an overall web presence, how they can be more useful to site visitors and what type of return these pages can offer the companies that build them (build them well, that is).

It’s my time to blog and I couldn’t resist a stab at the recent Snickers ad campaigns – or so I thought. Every time I see one of the outdoor ads I cringe at the thought that a viable agency actually put these out as creative (TV ads aside – I will admit that the Patrick Chewing commercial is pretty funny.)

I guess I’m just going to preface my entry with, GO SEE THE MOVIE UP, and do it right now. Pixar’s storytelling just keeps getting better and better with each new film, and UP is absolutely no exception.

Flame Resistant Clothing Firm, DRIFIRE, Launches New Website To Better Serve Customers

06/03/2009 COLUMBUS, GA – Leading flame resistant clothing developer and manufacturer, DRIFIRE®, recently launched a newly re-designed, user-friendly website created by Silverscape. To better serve customers, the website http://www.drifire.com has been completely overhauled, providing an even wider selection of high quality comfortable FR apparel. In addition to the expanded product line, the fresh, new design includes powerful action photos of various situations where DRIFIRE clothing was used, including firefighting, electrical work and military applications.

We all know that times are tough. Everyone is working hard to get through this downturn to the brighter days that lay ahead. But, at Silverscape, we're proud to say that we're keeping busy with some of our most interesting projects yet! We were thrilled this month to launch the new website and e-commerce store for Taza Chocolate, and organic, bean-to-bar chocolate manufacturer, and the only chocolate maker in the US that produces 100% stone ground organic chocolate. Yum!