A community website is a nuanced and powerful new tool for consumer companies to engage customers. On opposite ends of the spectrum, typical brochure-ware corporate websites offer limited options for two-way interaction and social media presences remain floating communities that lack a sense of brand cohesiveness, impact and depth.

Ok, some news. There are good things happening at Silverscape. First you might have noticed our new address. After ten years at our downtown Boston location, we moved to a new office outside of Davis Square, Somerville. A few new trophies happened in this week, two for The Boston Pops 4th of July Extravaganza and one

New high-value, quick tune-up services to augment your digital marketing mix. We’ve been really busy at Silverscape with a number of web and ecommerce clients at Silverscape teaching them to better set-up, manage and measure their Social Media and Pay-Per-Click programs. The program begins with

Social media campaigns are evolving to not only focus on creating engaging user experiences, but also to more directly impact upsell opportunities and ROI. To be effective, social media tactics should remain entertaining while increasing the value provided to consumers. The result of this approach is not merely a corporate marketing asset, but a sought-after tool for a company’s consumers and online communities that will encourage widespread viral marketing.