Social media campaigns are evolving to not only focus on creating engaging user experiences, but also to more directly impact upsell opportunities and ROI. To be effective, social media tactics should remain entertaining while increasing the value provided to consumers. The result of this approach is not merely a corporate marketing asset, but a sought-after tool for a company’s consumers and online communities that will encourage widespread viral marketing.

 When Silverscape was hired to design and develop Tedeschi Food Shop's new website, we knew that local community involvement would bring immense value to the project.

All great websites have at least one thing in common: they provide the user with a great experience. Whether aiming to get visitors to spend money, fill out a form, or simply consume content, crafting an intuitive and enjoyable experience that guides users to the intended goal is crucial to the success of a site.

Silverscape is excited to announce a new partnership with Tedeschi Food Shops. Founded in 1923, the family-owned convenience store/grocer hybrid opened their first store in Rockland, MA and now has approximately 200 store locations throughout Massachusetts, Rhode Island, Connecticut and New Hampshire.

When developing any mobile application, device environment is a key factor in determining what the app can do, how a developer will write it, and even who will be able use it. New cutting edge technologies will allow for more capabile and cost-effective mobile application solutions.

Your website will be read by multiple audiences with a wide array of needs. It is smart to avoid web copy with overtly technical language or jargon. Instead, concentrate on writing concise, declarative statements that highlight the value and benefits you offer to your audience

Here's what I find sexy: The perfect red lip and a complex e-commerce system with an extensive product catalog and zillions of SKUs! Lately, I've found myself really applauding the brand Sephora for the fantastic and cohesive user experience offered to their customers through multiple mediums on the web.

This is a continuation of my last post, Your Corporate Blog: Why to have it and How to maintain it (Part 1 of 2)! In the first part of this post, I discussed the advantages of integrating a corporate, or business blog into your company’s web presence. Now that we’ve thought about why we need one, it’s time to think about how to manage it.

At Silverscape, we love blogs. One of the areas where we’ve been innovating and seeing success is in the world of corporate blogs, or business blogs – blogs that represent the views of an organization or key individual within that organization.
 

Last night I was watching an episode of my favorite TV show and when you start the disc it begins with a commercial. What happened next is what struck me.

The topic for this blog came up from a meeting I had last week with a prospective client. Very often when our firm is sought out to create a new website or provide brand strategy for a company, we have to raise the all-to-familiar and never comfortable question: what about your logo?

Silverscape has just launched the new corporate website for LifeYield, LLC, a leading retirement income software solutions innovator based in Boston. (In laymen’s terms, they develop software tools to help brokers maximize retirement income for clients.)

We are exposed to endless logos, icons and symbols from the moment we wake up to the moment we go to sleep. Of course we all know this, but when we take an extra second to actually take in all of the branding that is around us, it can almost be overwhelming.

It’s my time to blog and I couldn’t resist a stab at the recent Snickers ad campaigns – or so I thought. Every time I see one of the outdoor ads I cringe at the thought that a viable agency actually put these out as creative (TV ads aside – I will admit that the Patrick Chewing commercial is pretty funny.)

We all know that times are tough. Everyone is working hard to get through this downturn to the brighter days that lay ahead. But, at Silverscape, we're proud to say that we're keeping busy with some of our most interesting projects yet! We were thrilled this month to launch the new website and e-commerce store for Taza Chocolate, and organic, bean-to-bar chocolate manufacturer, and the only chocolate maker in the US that produces 100% stone ground organic chocolate. Yum!

Silverscape is excited to announce the launch of Walbridge's new website.

Silverscape has just partnered with local artisan chocolate manufacturer Taza Chocolate, located in Somerville, MA. Taza Chocolate is a bean to bar chocolate maker and is truly one of a kind; they are the only maker in the United States that produces 100% stone ground chocolate. Taza is sold nationwide (Whole Foods carries them) and at your favorite Boston area locations such as Diesel Cafe, Darwin's Ltd. in Cambridge and Dave's Fresh Pasta in Somerville.

This fall Silverscape designed and developed a brand and product introduction brochure for Integrated Trade Processing Corporation. A leader in forward-thinking products for the financial services industry, ITP has recently developed the revolutionary Managed Accounts Trading Service (MATS). Developed to automate the trade process among brokers, investment managers and sponsors, MATS provides a single platform for consolidated communication and processing.

Based in Detroit Michigan, Walbridge has selected Silverscape to design and develop their new website. Founded in 1916, the company has grown steadily to become one of the top 50 construction organizations in the country with over 700 full-time personnel and locations throughout the United Stages, Canada and Mexico.

Silverscape is excited to announce the launch of PointRight's new website. As an industry leader in providing data-driven analytics and consulting services, PointRight helps the nation's leading long-term care providers and insurance carriers optimize profitability by analyzing relevant information and providing valuable advice.

Silverscape is proud to announce the launch of Dyer Brown Architect's new website. As one of Boston's premier Architectural firms, Dyer Brown provides a large range of design and management options for their commercial, corporate and public clients.

Silverscape is pleased to announce the launch of Commonwealth Capital Ventures' new website. A leading venture capital firm located in Waltham, MA, Commonwealth has over $580 million under management through its investment focus on early and growth stage technology companies, including notable companies such as Constant Contact, e-Dialog and Me.dium. With over a decade of dedicated industry experience, Commonwealth chose Silverscape to update and establish their online presence to be amongst the nation's top venture capital firms.

Silverscape to design print collateral for Cambridge-based Genzyme Oncology

DRIFIRE Performance FR Wear Website Launches

Silverscape is pleased to announce the launch of a new Website for the Winter Wyman Companies. Designed and developed by Silverscape, the site offers visitors and prospective candidates a remarkable experience through a custom integration of Bullhorn Staffing Software. The site is part of a larger brand launch, created by Silverscape, including print and tradeshow materials.

driFIRE Performance FR Wear has selected Silverscape to provide marketing strategy, design and website development services to assist in rebranding the company, helping position it for the military, law enforcement, fire service, and industrial markets.

GWV Vacations, a Needham, Massachusetts-based travel retailer specializing in all-inclusive vacations, has selected Silverscape to oversee their marketing and print advertising efforts. Silverscape will manage all design and media planning for the 33 year-old company, placing significant emphasis on driving consumers to their website. GWV Vacations maintains a strong reputation as New England’s premier vacation company and Silverscape is pleased to announce them as a new client. Keep an eye out for the taxi-tops, ads in the Metro, the Globe and the Herald.

EMG Associates is a landscape architecture, project management and construction firm located in Fitchburg. Silverscape will be working with EMG to develop a website for the first quarter of 2005.

Avici Systems Inc., a leading provider of routing systems that supply new IP solutions to some of the world's leading service providers, has selected Silverscape to develop a product launch campaign and a corporate flash movie overview.

Utilizing the "From Edge to Core" campaign, Silverscape will be developing a new look for the corporate website, building corporate communication and investor information materials and supporting the Sycamore Networks marketing team.

To launch the Call Center Industry Advisory Council, (CIAC) Silverscape was hired to design and develop a new website, direct mail program, tradeshow presence and multimedia presentation and advertisements for major industry publications.

Silverscape has been selected by Genzyme Molecular Oncology to create an interactive CD-ROM and tradeshow booth chronicling GMOâ??s next generation of cancer treatments.

Silverscape proudly announces the launch of Phonetic Systems, Inc.