I am often reminded of some of the common questions that I hear – and some more that I wish I heard more often – from corporate marketers facing a website redesign. The answers to these questions can have a huge impact on not only the process and final outcome of the project, but also on the long-term success of the site and the company behind it. We help our clients and prospects work through these issues at the very start of their website engagement to avoid complications and confusion down the road.

When it comes to successful marketing strategies and validating our efforts, we all know that metrics are important. When it comes to designing your digital campaign, the abundance of accessible global metrics and benchmark data can be a vital asset for outlining the core strategy.But, if you want to really hit a home run, it’s important to refine your strategy to focus on the needs and interests of your specific audience.

At Silverscape, we keep a close eye on the results of our website (and our client sites) and we love to teach others how to read the Ouija Board of Google Analytics. It’s certainly not breaking news that a website is a key part of any successful business today. What does tend to be overlooked is how much information is available to monitoring the success or weaknesses of your company’s website.