Social media is an important networking tool for many industry professionals. In an age where it’s easy to feel connected by merely increasing Twitter followers or Facebook friends, Silverscape wants to remind you of the importance of in-person social networking. In that spirit, we cordially invite you to one rowdy corporate networking party: our St. Patrick’s Day Lucky Bastards Green Tie event.

HTML emails are an invaluable and sustainable tool for keeping up with current clients and for getting your name out to prospects. Especially when an HTML email can be a prospect’s first impression of your company, it’s essential to make sure that first impression is a great one; here are some tips to help...

At Silverscape, we love blogs. One of the areas where we’ve been innovating and seeing success is in the world of corporate blogs, or business blogs – blogs that represent the views of an organization or key individual within that organization.
 

 Except for instances where my internet is down, I pretty much never watch tv shows on my actual television anymore; I am part of what I suppose we can call the Hulu generation. The other weekend, I went home to visit my folks and prepared to settle comfortably back into the family room routine of TV-watching from the couch. And before long, the ever-growing rift between the different two mediums became painfully obvious.

We are exposed to endless logos, icons and symbols from the moment we wake up to the moment we go to sleep. Of course we all know this, but when we take an extra second to actually take in all of the branding that is around us, it can almost be overwhelming.

It’s my time to blog and I couldn’t resist a stab at the recent Snickers ad campaigns – or so I thought. Every time I see one of the outdoor ads I cringe at the thought that a viable agency actually put these out as creative (TV ads aside – I will admit that the Patrick Chewing commercial is pretty funny.)

An emerging buzzword in marketing is Business to Individual Marketing or B to I. This is hardly a new concept, rather a new punditry packaging of Direct Marketing or Direct Response Marketing. Recently, I've been a target. I was very impressed with an expensive print direct mail piece I received from Sony launching the Sony Vaio P series machine. The envelope was an excellent representation of a clutch purse and out slides an actual size card of the Vaio.

GWV Vacations, a Needham, Massachusetts-based travel retailer specializing in all-inclusive vacations, has selected Silverscape to oversee their marketing and print advertising efforts. Silverscape will manage all design and media planning for the 33 year-old company, placing significant emphasis on driving consumers to their website. GWV Vacations maintains a strong reputation as New England’s premier vacation company and Silverscape is pleased to announce them as a new client. Keep an eye out for the taxi-tops, ads in the Metro, the Globe and the Herald.

Boston Globe Magazine prints Silverscape's Red Sox Commemorative advertisement commissioned by new client, Winter Wyman & Company.

Silverscape will be developing advertisements geared to the Knowledge Management Industry for Invention Machine Corporation. Invention Machine provides Intellectual Asset Management solutions to the global leaders in innovation.

Silverscape has completed the Prudential Timber Investments Inc.killer