Welcome to a new branding world order: make a unique form work for multiple functions. For a long time, the concept of the logo as a sacred and untouchable mark has reigned supreme, but the scalability/interactivity/changability of online marketing provides the perfect opportunity to shake up this old-school paradigm. The web demands (and is defined by) frequent content updates – your logo is no exception to the rule. Changes in a logo’s context and aesthetic treatment can empower your brand without eclipsing your brand standards.

Social media is an important networking tool for many industry professionals. In an age where it’s easy to feel connected by merely increasing Twitter followers or Facebook friends, Silverscape wants to remind you of the importance of in-person social networking. In that spirit, we cordially invite you to one rowdy corporate networking party: our St. Patrick’s Day Lucky Bastards Green Tie event.

A little bit of video on the web can go a long way in telling a company’s unique story. Presenting a moving narrative on your website, even a minimal one, allows for an emotional connection between your brand and your audience. Instead of telling them, why not show them?