For many small B-to-C businesses, the hardest working member of their sales team is their webstore -- working 24 hours a day and seven days a week. As local artisan chocolate makers Taza Chocolate work around the clock to recover from heavy flood damage to their recently renovated factory and brand new retail store, they have enlisted the help of the e-commerce system to do more than just sell products.

One thing great websites have in common is great web copy. Read on for writing tips and to learn about some of Silverscape’s practices that make your copywriting easier.

When we first released WebManager 6, we added a host of new features to help turn content into tagged assets which can be used throughout your site. The new asset management system in WebManager helps us deal with other types of assets very easily.

By popular demand, here is a checklist of best practices for consumer-targeted, highly technical websites.

As promised in an earlier blog entry, we have completed the sixth version of Common Goal WebManager! While I hold a certain fondness for the earlier versions, I know I speak for the whole team at Silverscape when I say that I am very excited about the new features, the new interface, and some of the technology we have brought into it to make the maintenance of site content even easier than it was in earlier versions (and our clients can speak to how easy it has always been)!

While perusing the day’s status updates on Facebook, I came across a video parody of not only one of my favorite singers, but of one of my favorite typefaces. You can imagine my excitement in finding that someone somehow had managed to creatively combine the two.

For several years now I've heard web agencies say (usually pretty adamantly) that there's no Content Management System (CMS) for Flash and that all updates are going to have to be done by a programmer. This may be a nice tactic for attracting clients to place money in your outstretched, open palm, but as someone interested in the technology at hand, I beg to differ...

Silverscape is teaming up with Arnold to create the new website for The Walden Woods Project - an organization whose mission is to preserve the land, literature and legacy of Henry David Thoreau to foster an ethic of environmental stewardship and social responsibility.

My favorite web application to come out of Silverscape is our content management system, Common Goal Web Manager. I am somewhat biased in my preference for it since I played a major role in the development of our current version and its always a pleasure knowing that many clients are using something I wrote lots of code for to update their web sites every day.
 

Silverscape is excited to announce the launch of Walbridge's new website.

Silverscape has been selected by Fabreeka International, Inc. to design and develop their new corporate website. Fabreeka has been a worldwide leader in Isolation Technology since the development of their revolutionary Fabreeka® Pad in 1936 and has international offices throughout North America, Europe and China. The upcoming website will be developed on Silverscape's Common Goal content management platform and will support English, German and Chinese language

Silverscape has just partnered with local artisan chocolate manufacturer Taza Chocolate, located in Somerville, MA. Taza Chocolate is a bean to bar chocolate maker and is truly one of a kind; they are the only maker in the United States that produces 100% stone ground chocolate. Taza is sold nationwide (Whole Foods carries them) and at your favorite Boston area locations such as Diesel Cafe, Darwin's Ltd. in Cambridge and Dave's Fresh Pasta in Somerville.

Based in Detroit Michigan, Walbridge has selected Silverscape to design and develop their new website. Founded in 1916, the company has grown steadily to become one of the top 50 construction organizations in the country with over 700 full-time personnel and locations throughout the United Stages, Canada and Mexico.

Silverscape is excited to announce the launch of PointRight's new website. As an industry leader in providing data-driven analytics and consulting services, PointRight helps the nation's leading long-term care providers and insurance carriers optimize profitability by analyzing relevant information and providing valuable advice.

Silverscape is proud to announce the launch of Dyer Brown Architect's new website. As one of Boston's premier Architectural firms, Dyer Brown provides a large range of design and management options for their commercial, corporate and public clients.

Based in Needham, MA, The Bulfinch Companies has selected Silverscape to design and develop their new website, as well as an interactive virtual tour for Cambridge Discovery Park, one of their properties. As a real estate investment and management company, Bulfinch is renowned for their savvy investment strategies and a track record of creating value for each of their acquisitions.

Silverscape is pleased to announce the launch of Commonwealth Capital Ventures' new website. A leading venture capital firm located in Waltham, MA, Commonwealth has over $580 million under management through its investment focus on early and growth stage technology companies, including notable companies such as Constant Contact, e-Dialog and Me.dium. With over a decade of dedicated industry experience, Commonwealth chose Silverscape to update and establish their online presence to be amongst the nation's top venture capital firms.

Silverscape is very excited to announce the launch of Ballast Realty Group's new website.

Silverscape announces the launch of The McIntyre Group Website

Silverscape is pleased to announce the launch of Janome's new website. Janome is the leading global sewing machine manufacturer. The company has divisions in the United States, Canada, Mexico, Europe, Australia and New Zealand as well as agents in Africa, Central and South America and throughout the Pacific Rim of Asia.

DRIFIRE Performance FR Wear Website Launches

Silverscape is excited to announce the launch of a new website for Pinncon LLC. Among the most influential firms in the Northeast, Pinncon LLC provides a full range of general contracting and construction management services for the retail, office, industrial, institutional, and hospitality industries.

Silverscape is pleased to announce the launch of a new Website for the Winter Wyman Companies. Designed and developed by Silverscape, the site offers visitors and prospective candidates a remarkable experience through a custom integration of Bullhorn Staffing Software. The site is part of a larger brand launch, created by Silverscape, including print and tradeshow materials.

Silverscape announces a major consumer website launch. In the B-2-C consumer diet programs space, HMR (Health Management Resources)TM is known as the leading provider of medically based weight management programs. The website, HMRProgram.com, offers prospective program members an introduction to the program, products and scientific methodology. This website serves as a resource for medical professionals, active and potential participants to experience program.

Silverscape is pleased to announce the launch of New England Construction's new website. New England Construction offers services ranging from feasibility analysis, design and facility planning to engineering, energy management and construction.

PinnCon, a division of The Pinnacle Companies, has selected Silverscape to design and develop a website built on Common Goal WebManager and corresponding print materials, establishing the company's visual presence as it undertakes a new branding effort.

High Street Partners has chosen Silverscape to create their new website and company extranet. High Street Partners is an international company that provides expertise in multi-country expansion and offers advisory services to a comprehensive list of world-class businesses. Built on the Common Goal™ platform, the new website and extranet plans to boost the company's brand through the careful balance of top-class technology, and strategic design.

Proxilliant Systems is a global provider of broadband cable network solutions that enables cable companies worldwide to deliver VoIP and other advanced two-way services essential to service expansion and profitability.

Fuss & O'Neill is a full-service engineering consulting firm with offices in Connecticut, Massachusetts, Rhode Island, New York and North and South Carolina. With an integrated matrix structure of services across the broad range of scientific and engineering disciplines, the firm needed a website that would clearly address the wide range of its users' needs.

Margulies & Associates is a group of innovative architects and interior designers whose collaborative approach to design has garnered accolades from their well served clientele. Based in Boston, the firm is known for this unique process, which combines an interactive approach with the latest technology to incorporate the input of those who will utilize the space into every aspect of the design.

Alden Research Laboratory is an acclaimed fluids flow engineering laboratory providing analytical and physical modeling capabilities, extensive testing facilities, flow meter calibrations, and field measuring services for over 100 years.

Silverscape is happy to announce new client ThinkBrain. ThinkBrain Campaigns, Inc is a national communications agency that services smart companies.

Silverscape is happy to announce that we have gone live with a new website for Cubellis Associates, Inc.

Silverscape launches a new website for Upstream Technologies at http://www.upstream.net

Silverscape launched a new website for Richard D. Kimball Company, Inc.

Silverscape has had a very busy summer! In June we went live with new branding and websites OpenPages, Inc., the Sarbanes-Oxley Software provider, and asset management firm Ashforth Paradigm Capital Advisors.

The Silverscape team has recently completed a new website for DRA Architects in Newton Centre MA.

Silverscape, an integrated marketing firm offering brand positioning, print, web, and interactive media, announced that it has recently completed a full-scale website for AJ Martini Inc., a Winchester based construction firm specializing in private commercial and industrial projects.

Camden Consulting Group has chosen Silverscape's Common Goal content management platform as the foundation for their new website.

Drummey, Rosane & Anderson Architects, Inc. (DRA), headquartered in Newton, MA, has announced plans for new brand-building projects to be implemented in Q1 as they celebrate their 80th year as a firm.

Architectural Design Concepts, Inc. (ADC) of North Andover, and HDB/Cram & Ferguson of Boston have both selected Silverscape to rebuild their websites.

Unveiling a new look and feel to our own corporate image, Silverscape has launched our new website.

Sheskey Architects of Quincy has selected Silverscape's content management application, CommonGoal© for their website development.

Larson Associates, Inc. Landscape Architects have selected Silverscape to develop the firm's website.

To launch the Call Center Industry Advisory Council, (CIAC) Silverscape was hired to design and develop a new website, direct mail program, tradeshow presence and multimedia presentation and advertisements for major industry publications.

Silverscape announces the completion of the technical development and launch of Paradigm Properties website: http://www.paradigmprop.com.