When developing content, site architectures, and interfaces for websites, we focus frequently on helping users get to the content and sections of the site that they are most interested in with as little effort as possible. Extending this mentality to subscription and sharing services allow us to ensure that users are proactively being delivered content that is always relevant to their interests and needs, and via a medium that suits their online lifestyle.

Your website will be read by multiple audiences with a wide array of needs. It is smart to avoid web copy with overtly technical language or jargon. Instead, concentrate on writing concise, declarative statements that highlight the value and benefits you offer to your audience

This is a continuation of my last post, Your Corporate Blog: Why to have it and How to maintain it (Part 1 of 2)! In the first part of this post, I discussed the advantages of integrating a corporate, or business blog into your company’s web presence. Now that we’ve thought about why we need one, it’s time to think about how to manage it.

At Silverscape, we love blogs. One of the areas where we’ve been innovating and seeing success is in the world of corporate blogs, or business blogs – blogs that represent the views of an organization or key individual within that organization.
 

Handwritten type is one of those awesome design elements that I find myself always wanting to find a way to implement into a project. It’s really a powerful tool, because it can eliminate the need for photography and illustration all together.

One of my pet peeves about blogs from creative interactive agencies is that they are often farmed out to prolific professional writers that produce lofty witty commentary on the industry’s latest superstars. Many go to the utmost lengths to attempt to convince you that they are innovative just because they say they are.

Every morning at 9am (okay…9:20) I turn on my comp, check my email, hug every single one of my co-workers, finish all of my timesheets, and look at the day’s posts on NOTCOT.org.

Producing HTML emails is a hazardous job; those of us who do it bear the scars to prove it. The release of Outlook 2007 and the rise of Google as an email provider has severely muddle an already complicated ecosystem. Outlook’s new HTML rendering engine and Gmail’s inconsistent standard implementation are a huge setback to the hard-won achievements we’ve gained in the last few years.

It’s a necessary evil in the business and marketing world to either cold call prospects or to at least send cold emails to people who’ve never spoke with you before. Over the last couple of years I’ve finally learned a few tricks that have made my cold-contacts more successful.

With this code e9bfwpmugv a dub thee, Silverscape, a member of the Technorati Blogosphere!

"To create a profitable business in which our love and talents manifest" is lovingly tiled at the top of the large Merlin brewing kettle. It's a sentiment that I can't stop thinking about. Owning a marketing strategy, technology and design firm, Silverscape in Boston means trying to find the balance between the art of design, technological solutions and profitability.

The design observer had an AWESOME blog entry (as most of them are) on May 23rd. It was about turn-of-the-century travel posters, which I too, Eric Baker, am also a sucker for.

Blog integration: How to get started, promote and measure.