One of Silverscape’s newest clients is the geo-engineering firm Haley & Aldrich. A leader in their industry, they decided to thoughtfully forge ahead with a New Year’s greeting to their valued clients. Haley & Aldrich came to Silverscape with the goal of sending appreciation and positive thoughts along with a message of thanks and a realistic outlook on the times ahead. Because every penny spent in this economy has to count, they also wanted to call attention to their services and the value they offer. Impossible task, you think? Not so fast.

We did away with the traditional holiday glitz and developed a more classic and sophisticated message to convey positive thoughts about the goodness we can all bring to the world around us. To make this holiday greeting a useful sales tool, we decided to create an ‘interactive world’ for users to click around in to learn more about Haley & Aldrich. Several service-themed environments were created to showcase key offerings and provide a customized user experience. Video integration and project photos give users a window into past and current project work. To keep the greeting upbeat and educational, different “did you know?” facts appear for each of the four service offerings allowing for targeted messaging. Social media callouts provide users with fun ways to become more connected to and involved with their geo-technical engineering company of choice. This all mixed in with some seasonal confetti and uplifting messaging makes for and inspiring interactive greeting that is sure to bring some welcome smiles to its recipients and some new business opportunities to Haley & Aldrich. Check out the greeting by clicking here