Silverscape has just launched the new corporate website for LifeYield, LLC, a leading retirement income software solutions innovator based in Boston. (In laymen’s terms, they develop software tools to help brokers maximize retirement income for clients.) LifeYield’s Retirement Optimized Income Solution™ is the first of its kind, a Unified Managed Household (UMH) solution that has the potential to generate up to 20% more after-tax retirement income for a given household. LifeYield came to Silverscape with the goal of developing a web presence that matched the caliber of its product and the firm’s innovative thinking.

The new site offers a clean layout with multiple access points into critical pages of the site to drive traffic and improve the visitor’s experience on the site. Since the LifeYield ROI™ product is targeted at financial advisors rather than the end-users, the website is also tailored to speak to this group; providing educational information about the company as well as the industry, we’re hoping to improve the ability of these advisors to enhance their clients’ investment choices.

After only two and a half months, we’re pleased not only with the outcome of the site but with the experience of working with the LifeYield team. They were organized, insightful, and able to communicate what they were looking for while trusting our team’s expertise in design and technical development. Since the company is located just around the corner on State Street, all of our meetings were done in-person and usually involved a working discussion to arrive at the best solution based on the LifeYield team’s functional requirements and our recommendations for optimal user experience.

Says Ryan Gorer, VP, User Experience for LifeYield: "We chose Silverscape as our partner to create the web graphic design and to develop a website that is efficient and scalable. The Silverscape team quickly understood our brand positioning and produced a look and feel for the new website that matches the way LifeYield communicates its capabilities to the marketplace. Silverscape's project management and web development effort operated smoothly, resulting in the on-time delivery of a cross-platform and cross-browser website, which matches the design specifications."

Thanks Ryan, right back at cha.