Some people love good food, others love custom cars, comfy clothes or their morning coffee. Some people love video games, and some really love beer. Football season, sewing, naps on a Sunday afternoon, great chocolate and the new iphone – all things that people love.

But there are a select few people that love the typeface Helvetica, and I am one of them! For those of you who didn’t know it was possible to love a typeface, keep reading. Helvetica is everywhere, and it’s over 50 years old. There is a documentary all about it – you should really watch it, probably today or tonight. As a designer, it’s a typeface that I actually have to try not to overuse, although I don’t know if that would be possible. Helvetica is a strong, pure typeface capable of telling many stories and fitting into infinite design environments. It will never get it the way or distract. It needs no decorative serifs, or witty details to be the best typeface of all time. Helvetica is used in subway systems across the world, in some of the world’s most famous logos and in probably millions of trendy instances across the web. See if you can find it working in some of our latest designs – Advanced Instruments, Dyer Brown Architects and the Jane Iredale Mineral Makeover Room. To me, Helvetica is just the epitome of classiness and cool without ever trying to hard. That’s why it’s such an uncomplicated typeface to use when representing great people and great services. As Kate Tetreault says "It like, transcends style". Don’t even get me started on Helvetica Neue. Let’s just say it’s probably not a coincidence that the reworking of Helvetica was completed in 1983, the year I was born. Just take my word for it, once you lay your eyes on Helvetica Neue Ultra Light you’ll forget all about Futura and Gill Sans. Don’t get me wrong there are many other typefaces I love and use often while designing for print and web. But the fact is that every time you use Helvetica you’re really getting help from the Swiss designers that created it; they made it easy for us to communicate all types of information effortlessly and successfully while still looking good. They made it easy for us to fall in love with, and become just a little tiny bit obsessed, with a bunch of letters.