I’m nervous. I’ve been asked by the Society of Marketing Professional Services (SMPS) to give their July webinar. I’m speaking about Social Media for business development at the C-suite level and measurement of the results. I'm going to share details of a few programs that Silverscape developed for clients to create and measure Social Media outreach efforts.

The Architecture, Engineering and Construction market is a complicated industry, which most successfully markets and closes new business via reputation, portfolio and personality. One of the few good things to come of this economy, however, is an increased willingness to try new approaches. Although I’m confident the audience is excited about the potential of Social Media, (SoMe) I’ve found it difficult for internal members to get key stakeholders onboard with trying new approaches.

Through measurement of efforts and results by marketers, I’m expecting there to be a greater interest at the management level. My hope is that they are willing to try new things though.