I'm so honored to be giving the July 28th SMPS Webinar!

I do hope you join us!

Registration and more information at this SMPS site link

Implementing and Measuring Social Media Marketing for A/E/C Firms
July 28, 2009 at 2:00 PM EDT, 1:00 PM CDT, 12:00 PM MDT, 11:00 AM PDT

If your firm is considering adding social media components to your existing marketing mix or you’ve begun to dabble with social media, you may be wondering what’s next and how to measure the results of your efforts.

This Webinar will focus on how you can extract results from LinkedIn, Facebook Fan pages, and Twitter by implementing greater online measurement via Google Analytics, Urchin, and other statistical programs. The program also will help you debunk common social media myths, set realistic goals, and find an appropriate tone for professional services firms. Finally, get valuable tips and suggestions for addressing management concerns about the use of time and resources on these marketing efforts.

This program is not another overview of the social media tools available, but instead a tactical look at how your firm can implement strategies, measure outcomes, and manage resources.
 

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