Silverscape is thrilled to announce the launch of the new corporate website for Norwood, MA - based Advanced Instruments, Inc. (AI) and its subsidiaries. AI is the world's foremost authority for the application of freezing-point depression (FPD) technology. Over the course of the last half-decade, through development and acquisition of emerging technologies, the AI family of companies has become a leading supplier of diagnostic testing systems serving medical and industrial laboratories around the globe.

Offering an extensive online reference catalog, the new site also features a sophisticated product search designed with a flexible interface to allow a diverse user base to intuitively find the product information essential to their operation with minimal effort. Brand microsites - each with a customized, brand-specific product search - offer AI the opportunity to promote the unique identity of each subsidiary brand, all while maintaining a consistent aesthetic tie throughout. A greatly-improved Service & Support section help AI connect with their customers - from providing crucial laboratory safety and compliance tips and industry-standard terminology explanations to downloadable resources like material safety datasheets, photographs and even part-number-specific Certificates of Analysis. All this was designed and developed by Silverscape and is powered by Common Goal Web Manager - ensuring the AI companies a solid technological platform to help them maintain their new site and drive their online communication efforts into the future.