The mobile web is one of the fastest growing mediums for consuming online content today. To reach this quickly growing demographic and create successful brand impressions, it’s critical that marketers develop mobile brand experiences as an integral part of a company’s marketing. Read on to learn how your brand’s mobile presence can be most successful.

Social media campaigns are evolving to not only focus on creating engaging user experiences, but also to more directly impact upsell opportunities and ROI. To be effective, social media tactics should remain entertaining while increasing the value provided to consumers. The result of this approach is not merely a corporate marketing asset, but a sought-after tool for a company’s consumers and online communities that will encourage widespread viral marketing.

One thing great websites have in common is great web copy. Read on for writing tips and to learn about some of Silverscape’s practices that make your copywriting easier.

The first step in developing a successful online presence is putting together a great website RFP. Here are our tips for what to include in your RFP and why.

By popular demand, here is a checklist of best practices for consumer-targeted, highly technical websites.

We’ve all heard the line ‘If you build it they will come.’ In a Hollywood flick about baseball, maybe, but don’t be fooled: in marketing this isn't the case. It takes more than a well-designed website to drive brand recognition and ongoing increases in sales for your firm.

Actually, its amazing Technicolor radio paper. And after more than a decade in production, we’re finally starting to see some of the results of this ground-breaking technology.

Last night I was watching an episode of my favorite TV show and when you start the disc it begins with a commercial. What happened next is what struck me.

Once again it’s my time to blog and, mentally encumbered by a big personal decision, I’ve decided to write about it and hopefully bring my dilemma to an end.

The topic for this blog came up from a meeting I had last week with a prospective client. Very often when our firm is sought out to create a new website or provide brand strategy for a company, we have to raise the all-to-familiar and never comfortable question: what about your logo?

For the last several weeks one of the larger projects I’ve been working on is finishing the content entry for a consumer website that will be launching in the next month. The site is for Fabreeka International, a global company ...

Silverscape has just launched the new corporate website for LifeYield, LLC, a leading retirement income software solutions innovator based in Boston. (In laymen’s terms, they develop software tools to help brokers maximize retirement income for clients.)

Originally a Carolina girl, I moved up to Boston from Charlotte when I started working with Silverscape. The move definitely shed some light on some interesting differences in northern and southern culture (some of which proved to be opposite the stereotypes too I might add!) and although I don’t find the people up here much different, apparently they don’t think the same of me.

It’s a necessary evil in the business and marketing world to either cold call prospects or to at least send cold emails to people who’ve never spoke with you before. Over the last couple of years I’ve finally learned a few tricks that have made my cold-contacts more successful.

It’s my time to blog and I couldn’t resist a stab at the recent Snickers ad campaigns – or so I thought. Every time I see one of the outdoor ads I cringe at the thought that a viable agency actually put these out as creative (TV ads aside – I will admit that the Patrick Chewing commercial is pretty funny.)