


Welcome to a new branding world order: make a unique form work for multiple functions. For a long time, the concept of the logo as a sacred and untouchable mark has reigned supreme, but the scalability/interactivity/changability of online marketing provides the perfect opportunity to shake up this old-school paradigm. The web demands (and is defined by) frequent content updates – your logo is no exception to the rule. Changes in a logo’s context and aesthetic treatment can empower your brand without eclipsing your brand standards.
READ More +HTML emails are an invaluable and sustainable tool for keeping up with current clients and for getting your name out to prospects. Especially when an HTML email can be a prospect’s first impression of your company, it’s essential to make sure that first impression is a great one; here are some tips to help...
READ More +Except for instances where my internet is down, I pretty much never watch tv shows on my actual television anymore; I am part of what I suppose we can call the Hulu generation. The other weekend, I went home to visit my folks and prepared to settle comfortably back into the family room routine of TV-watching from the couch. And before long, the ever-growing rift between the different two mediums became painfully obvious.
READ More +You’d think that, being a creative, I would have been planning, sketching and designing out my Halloween costume both in exquisite detail and months in advance. Alas, my weekends have been filled with afternoon naps and end-of-summer bike rides and I am totally behind the Halloween eight ball. So, for all you fellow Halloween-stumped designers, here are some costume ideas.
READ More +Dear Adobe Elves,
I know I’m early for Christmas, but I thought I’d give you some time to work on my wishlist. Here are a few things that I really really really really want for the next generation of the creative suite.
READ More +When IKEA announced that they were scrapping their beloved “IKEA Sans” (a customized version of Futura) for Verdana, the design community exploded - on the internet, at least. The reason behind the swap, according to an interview in Cap & Design magazine, is that Verdana allows Ikea to establish a consistent branding both internationally and across web and print.
READ More +Riiiing! Today we launched www.ascendentsystems.com! A division of our client RIM (the driving force behind BlackBerry™), Ascendent Systems allows users to automatically extend the identity and functionality of their business desk phone to any other device. Neato, right? As a collectively smartphone-obsessed company, this was a super fun project for us and we’re looking forward to more exciting engagements with RIM.
READ More +Don’t get me wrong, I love design inspiration websites. In fact, I have a whole bookmark folder chock-full of them (favorites being designbombs, dezinspiration, ilovetypography’s ‘Week in Type’ series). These gems aside, many design inspiration sites seem to be steadily veering away from a presenting a collection of hand-picked favorites and more towards becoming indiscriminate mass-aggregators riddled with generic templates and tired web 2.0 tricks. So, here’s what I’ve been looking at instead...
READ More +One of the things that I love most about being a designer is that I’m constantly learning – both inside and outside of my own industry. At Silverscape, we’re lucky enough to have a broad client base and it’s allowed me to get knee-deep in the science behind fire-retardant performance garments, what separates artisan chocolate from your run-of-the-mill Hershey Bar, the technology that propels secure data protection and control, and even the details of safety and environmental compliance within the construction industry. Getting to really know a client once they’ve come on board is an exciting process, but beginning an engagement with a client whose services are already close to your heart is even more rewarding.
READ More +What up, MTV; welcome to our crib. We’ve done some drastic redecorating, so ditch your shoes and start exploring our new Social-Media-powered digs.
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