For many small B-to-C businesses, the hardest working member of their sales team is their webstore -- working 24 hours a day and seven days a week. As local artisan chocolate makers Taza Chocolate work around the clock to recover from heavy flood damage to their recently renovated factory and brand new retail store, they have enlisted the help of the e-commerce system to do more than just sell products.

 When Silverscape was hired to design and develop Tedeschi Food Shop's new website, we knew that local community involvement would bring immense value to the project.

 Whether it’s an internal corporate video, tradeshow presentation, YouTube short or educational piece, video can be utilized as a valuable creative outlet. Here are a few golden rules that we live by when it comes to making great videos.

A little bit of video on the web can go a long way in telling a company’s unique story. Presenting a moving narrative on your website, even a minimal one, allows for an emotional connection between your brand and your audience. Instead of telling them, why not show them?

Here's what I find sexy: The perfect red lip and a complex e-commerce system with an extensive product catalog and zillions of SKUs! Lately, I've found myself really applauding the brand Sephora for the fantastic and cohesive user experience offered to their customers through multiple mediums on the web.

In my humble opinion, Silverscape has one of the most uniquely designed offices the city of Boston. Our building is located amidst the hustle and bustle of the financial district, right above a local pub called Mr. Dooley’s.

We are exposed to endless logos, icons and symbols from the moment we wake up to the moment we go to sleep. Of course we all know this, but when we take an extra second to actually take in all of the branding that is around us, it can almost be overwhelming.

Some people love good food, others love custom cars, comfy clothes or their morning coffee. Some people love video games, and some really love beer. Football season, naps on a Sunday afternoon, sewing, coffee, great chocolate and the new iphone – all things that people love.