Your website is the face of your company. It is your first impression, and, in many cases, a primary avenue via which current and prospective customers interface with your brand. It is critical, therefore, that your website is a living, breathing entity, impressing and engaging your audience at every turn. Today, the tools and methods you use for managing your corporate website have a profound impact on the success of your site and, subsequently, your business, so you need to make sure you are taking the right steps.

When developing content, site architectures, and interfaces for websites, we focus frequently on helping users get to the content and sections of the site that they are most interested in with as little effort as possible. Extending this mentality to subscription and sharing services allow us to ensure that users are proactively being delivered content that is always relevant to their interests and needs, and via a medium that suits their online lifestyle.

Now that our digital devices prominently feature touch interfaces, the ways of interacting with the devices and the content they present have begun to displace the methods of interaction made popular via traditional methods of human-computer interaction, most notably the monitor-mouse-keyboard setup. The interactions that went from physical to digital in the late 70s and early 80s are now merging – tapping, flicking and turning our digital devices allows us to physically interact with our digital content in ways not possible before now. Furthermore, these new levels and forms of interaction allow (and perhaps require) us to re-imagine the way we produce and deliver digital content.

All great websites have at least one thing in common: they provide the user with a great experience. Whether aiming to get visitors to spend money, fill out a form, or simply consume content, crafting an intuitive and enjoyable experience that guides users to the intended goal is crucial to the success of a site.

Silverscape and The Walden Woods Project announce the launch of the Project's newly-designed web site --- www.walden.org -- on Thursday, April 22nd, in celebration of Earth Day and the Walden Woods Project’s 20th anniversary (April 25th). Founded in 1990 by recording artist Don Henley (the Eagles), the Walden Woods Project is leading the effort to preserve historic Walden Woods in Concord and Lincoln, Massachusetts - the landscape that inspired the modern conservation movement and holds worldwide environmental, literary, and historical significance. Over the past 20 years, the Walden Woods Project has preserved nearly 160 acres of land in Thoreau’s Walden Woods, much of which had been threatened with commercial development.

I am often reminded of some of the common questions that I hear – and some more that I wish I heard more often – from corporate marketers facing a website redesign. The answers to these questions can have a huge impact on not only the process and final outcome of the project, but also on the long-term success of the site and the company behind it. We help our clients and prospects work through these issues at the very start of their website engagement to avoid complications and confusion down the road.

When it comes to successful marketing strategies and validating our efforts, we all know that metrics are important. When it comes to designing your digital campaign, the abundance of accessible global metrics and benchmark data can be a vital asset for outlining the core strategy.But, if you want to really hit a home run, it’s important to refine your strategy to focus on the needs and interests of your specific audience.

This is a continuation of my last post, Your Corporate Blog: Why to have it and How to maintain it (Part 1 of 2)! In the first part of this post, I discussed the advantages of integrating a corporate, or business blog into your company’s web presence. Now that we’ve thought about why we need one, it’s time to think about how to manage it.

At Silverscape, we love blogs. One of the areas where we’ve been innovating and seeing success is in the world of corporate blogs, or business blogs – blogs that represent the views of an organization or key individual within that organization.
 

For several years now I've heard web agencies say (usually pretty adamantly) that there's no Content Management System (CMS) for Flash and that all updates are going to have to be done by a programmer. This may be a nice tactic for attracting clients to place money in your outstretched, open palm, but as someone interested in the technology at hand, I beg to differ...

Silverscape is teaming up with Arnold to create the new website for The Walden Woods Project - an organization whose mission is to preserve the land, literature and legacy of Henry David Thoreau to foster an ethic of environmental stewardship and social responsibility.

The traditional Frequently Asked Questions page just doesn't do it for me. Let's reconsider why these pages exist, how they tie into an overall web presence, how they can be more useful to site visitors and what type of return these pages can offer the companies that build them (build them well, that is).

Silverscape is thrilled to announce the launch of the new corporate website for Norwood, MA - based Advanced Instruments, Inc. (AI) and its subsidiaries. AI is the world's foremost authority for the application of freezing-point depression (FPD) technology. Over the course of the last half-decade, through development and acquisition of emerging technologies, the of AI family of companies has become a leading supplier of diagnostic testing systems serving medical and industrial laboratories around the globe.