Social media is an important networking tool for many industry professionals. In an age where it’s easy to feel connected by merely increasing Twitter followers or Facebook friends, Silverscape wants to remind you of the importance of in-person social networking. In that spirit, we cordially invite you to one rowdy corporate networking party: our St. Patrick’s Day Lucky Bastards Green Tie event.

At Silverscape, we keep a close eye on the results of our website (and our client sites) and we love to teach others how to read the Ouija Board of Google Analytics. It’s certainly not breaking news that a website is a key part of any successful business today. What does tend to be overlooked is how much information is available to monitoring the success or weaknesses of your company’s website.

You may have noticed the New Year is upon us in full swing. This year’s troubled economy brings understandably scaled-back holiday marketing efforts; the thought of sounding too cheery or boastful has led clients to seek out a more tempered tone in comparison to that of holidays past.

Award season is fast approaching in the marketing, technology and design world. While pop-culture aficionados have their Emmys Grammys and Oscars, we at Silverscape have the MITX, NEDMAs and Horizons (just to name a few).

Silverscape is aflutter about the premier of our virtual tour of the Joslin Diabetes Center. The completed presentation was unveiled Wednesday September 23rd at an event held at Patriot’s Place in Foxburough MA.

If you live in or around the Boston area, chances are you’ve heard of the Joslin Diabetes Center. If you are someone with Diabetes, like myself (let me hear it from my type 1’s!) than chances are you know about Joslin Diabetes Center. For those of you who are thinking, “what is she talking about,” allow me to drop some knowledge on ya.

Part of my role at Silverscape has allowed me to interface as our “print buyer.” This aspect of my job has made me realize something I never thought I’d say, I love paper, and for that matter, I love printing! Not big corporate printers who only operate online, but smaller local shops. The ones you can visit on press and know how your job is going from start to finish. When I first started, there wasn’t a week that went by were I wasn’t calling up Lindenmeyer for paper samples, talking varnishes and bleeds with the designers and crossing my fingers as I sent files out to press. Recent economical troubles have caused people to either move away from print or, gasp, they have been forced to seek bargain-basement print pricing. This past month, I’ve seen a glimmer of hope for our print pipeline. Is it a sign of an improved economy or a realization that a beautifully done print piece can return a lasting impact on prospective or current clients?

Each year the Silverscape team is lucky enough to have a fancy night out at the New England Direct Marketing Awards (NEDMA). While the glitz, gold and open bar are great, the awards represent a little something more then pretty pieces of plastic to this studio coordinator.

When you care about your work as much as we do here at Silverscape it always feels great to get some kind words from a client about the job we’ve done. Check out what Jen from Walbridge had to say about their new site.