The Boston Pops Fireworks Spectacular features info on the July 4th event to help a visitor plan their enjoyment. Because it is an outdoor event, a visitor is likely to be interested in the weather for the day of the event to prepare accordingly. There are plenty of places online for a user to find this information out, but the July 4th site used Yahoo’s weather service to automatically generate content on the site when it is accessed. Throughout the site, the temperature and icon depicting the weather condition is displayed making the website a one-stop destination to find out all important information related to the event. This self-generated content means that someone doesn’t need to constantly check the weather forecast and update the website accordingly – it just happens. A similar service is being utilized for Hurley Wire, an electrical and cable provider, to display the current price index for copper on the market. This is beneficial to potential buyers of Hurley services because the price of copper frequently changes and would affect the total cost of a project.

YouTube services are also accessible, giving content managers a single place to upload their video making it available to the YouTube community and allowing the website to make use of those same videos. The July 4th.org site features video content sourced from YouTube and displayed in a variety of customized formats on the homepage and media gallery that are tailored specifically for the website.

We recently integrated Tedeschi Food Shops with Google Maps to give visitors the ability to search for stores in an area. Users are also given an interactive experience to filter stores for their search by selecting a variety of options. The results are then displayed on a Google map, but still encompassed in the Tedeschi website. The results have pins for each location that are Tedeschi branded like the “T” logo. Users are given easy access to reliable directions for a store provided by a trusted source. This allows a user to search specifically for where and what they want instead of browsing through a long list of 189 store addresses.

These services continue to provide content producers and managers with easy ways of bringing relevant and valuable content to visitors quickly and easily. All the while, the services strengthen the value and impact of the website.