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07
May
2010
Tradeshow Trends in 2010
A tradeshow experience without supporting multimedia assets will no longer be enough to get your company the attention it deserves on the convention center floor. Silverscape has long been a advocate of rich digital tradeshow elements; currently we are in development with Colliers International to create an digital tradeshow experience. Below, we’ll outline several reasons why adding digital assets to your tradeshow experience will benefit your overall brand and ROI:
- LCD or Plasma displays easily integrate with an online experience and make it easy to track users’ responses. Including a special promotion or customized URL within a presentation allows you to drive traffic to your website and track the ROI from the show or conference.
- Multimedia presentations for LCD/Plasma screens are easy to update which allows you to customize the presentation for more targeted uses.
- Competition on the tradeshow and conference floor is fierce. A booth with a strong multimedia experience allow for integration of video and animation to create an eye-catching and engaging experience that will be sure to draw users in and increase their time spent at your booth. Application Security Inc.’s animated short, for example, proved to be a real tradeshow show-stopper. (embed or link to project)
- Touch screen elements, 3D product renderings or social media aspects can also be pulled into the multimedia for a more relevant tradeshow experience. Displaying your company’s tweets in real time from the tradeshow floor, for example, gives your tradeshow patrons yet another way to connect and interact with your brand.
- Don’t forget, the multimedia experience created for a tradeshow can easily be modified to use online or put on a flash drive for individual sales presentations. Having this kind of multipurposable asset in your marketing repertoire can fill numerous functions and increase ROI on the piece.
Check back in May to see the results of our Colliers engagement and, until then, browse through some engaging digital tradeshow elements from our portfolio.
