Silverscape, an integrated marketing firm offering brand positioning, print, web, and interactive media, announced that it has recently completed a full-scale website forAJ Martini Inc., a Winchester based construction firm specializing in private commercial and industrial projects. AJ Martini Inc. required the creation of a website that could support the firm's extensive portfolio. Silverscape's proprietary content management platform, Common Goal, was used for the project to enable staff at Martini to continually manage the website content and control ongoing development by logging in through a secure section of their site. "For websites that need continual updates", explains Jeff Leiter, Principal and Creative Director at Silverscape, "Common Goal is the perfect tool. Additionally, websites are not limited to a certain size but can continually be expanded. "The technology guarantees increased efficiency, a more streamlined workflow, in addition to a well-organized and consistent site design. The artistic direction for the website's design reflects AJ Martini's reputation as an industry leader and a company consistently providing the highest quality construction services available in the marketplace. The final product is a substantial website replete with video components and flash introduction. Commenting on Silverscape's Common Goal, AJ Martini Inc.'s Director of Marketing, Nancy Martini, said "We selected Silverscape for the combination of sophisticated design and website scalability offered through the Common Goal platform. We are thrilled with the final product! The website is located at: http://www.ajmartini.com