Flame Resistant Clothing Firm, DRIFIRE, Launches New Website To Better Serve Customers

06/03/2009 COLUMBUS, GA – Leading flame resistant clothing developer and manufacturer, DRIFIRE®, recently launched a newly re-designed, user-friendly website created by Silverscape. To better serve customers, the website http://www.drifire.com has been completely overhauled, providing an even wider selection of high quality comfortable FR apparel. In addition to the expanded product line, the fresh, new design includes powerful action photos of various situations where DRIFIRE clothing was used, including firefighting, electrical work and military applications.

"We are thrilled with the launch of our new website. The new design is not only more visually appealing, but it is also extremely user-friendly and functional as well. We're confident that our customers will enjoy all of the new design improvements along with our expanded inventory of premier flame resistant clothing," says L. Gene Cone, President of DRIFIRE.

DRIFIRE's newly revised website features a convenient product search tool, making online shopping easier and more efficient. When searching for comfortable FR products, customers can now choose to search by gender or industry-specific clothing, as well as by clothing features such as layer, fabric and color. As an added feature, the new website also includes an option for users to create a DRIFIRE registry. By signing up for a registry, customers can choose the best options for FR clothing for themselves and their team, and invite friends and family to view their selections.

In addition to the functional features added to the DRIFIRE website, the newly re-designed site also includes a variety of DRIFIRE videos. A selection of videos showcase real-life shots of DRIFIRE product testing, allowing users to see first-hand the durability of the innovative clothing design against even the toughest elements. Additionally, the new website allows customers to upload personal video testimonials to share their story of how DRIFIRE has helped increase their job performance and safety.

As a leading developer of comfortable FR clothing, DRIFIRE is dedicated to ongoing product innovation, enabling the firm to continually supply the highest quality and most effective flame retardant clothing available. All of DRIFIRE's premier flame retardant garments offer customers an optimal combination of comfort, moisture management and flame resistance. Additionally, DRIFIRE garments feature odor management and antimicrobial protection, helping wearers reduce skin irritation, infection and bacteria buildup. Used in military, fire protection, law enforcement and many other professions, DRIFIRE apparel is available in a wide variety of fabrics ranging from ultra lightweight to heavy fleece weight.

"At DRIFIRE, we are committed to providing the highest quality flame resistant garments to customers across a wide range of professions. Now with our newly redesigned, more functional website, even more customers can benefit from our innovative and versatile garment designs. We think the new site will also be a great way to educate individuals about our products, encourage them to purchase and try the products, and then ultimately request that their employers purchase them for their entire organization," says Cone.

About DRIFIRE: DRIFIRE (http://www.drifire.com), a premier developer, manufacturer and marketer of flame resistant clothing, offers garments providing optimal levels of comfort, moisture management and flame resistance.

About Silverscape: Silverscape (http://www.silverscape.com) Silverscape® is a leading marketing services, technology and design firm. We help companies become market leaders through innovative brand development and effective marketing solutions that drive sales. Our team offers a full range of services including marketing and business development strategy, brand identity creation, web design, custom software development and interactive media.