Social media campaigns are evolving to not only focus on creating engaging user experiences, but also to more directly impact upsell opportunities and ROI. To be effective, social media tactics should remain entertaining while increasing the value provided to consumers. The result of this approach is not merely a corporate marketing asset, but a sought-after tool for a company’s consumers and online communities that will encourage widespread viral marketing. When companies tailor their social media campaigns to help meet the demands of their consumers, the result is an online community in which the consumers do the marketing on behalf of the company.

One way to do this is to integrate social media tools within your corporate website in a way that provides visitors with quick and easy ways to share their brand experiences. An example of this is a project currently in development for our client, Taza Chocolate. The Taza e-commerce website has an online store featuring all of the company’s products. New functionality will allow visitors to post their online order or their favorite chocolates to Facebook. As simple as it is, this feature will increase the likelihood of consumers sharing their experiences with Taza and will result in targeted, free advertising for the brand.

Building your brand’s social media presence is more important than ever to your company’s corporate marketing. It’s not just about how many fans, followers and friends you have, it’s also about finding ways to effectively utilize your customers as catalysts for brand awareness. Get in touch with us to learn more about social media programs in development and to discuss new social media initiatives that will work harder for your firm and your bottom line.