Two or three years ago, Flash was our go-to technology whenever we needed to achieve really cool or advanced interactivity. More recently, we've really taken a liking to using Ajax to accomplish many of the same tasks. We still love flash and use it for certain things (interactive demos, etc.), but given the iPhone's lack of support for it and how much we enjoy using JavaScript libraries like jquery to create the experiences we're shooting for, the cases for flash have diminished significantly.

Three of my favorite examples of using Ajax to come out of our studio recently are the DRIFIRE Product Search, the Advanced Instruments Product Search, and the Walbridge Project Search:

http://www.drifire.com/store/search
http://www.aicompanies.com/index.cfm/Products
http://www.walbridge.com/index.cfm/Projects

As you can see on all of these, the lack of page refreshes, combined with the fast load time and the summary views of the information you're looking for are a really nice touch that helps to get users the information they're looking for more quickly (and hopefully to make a purchase or contact the company for more information). Quick access to information is nice, but don't forget about the nice transitions, fades, and effects we use on each of these as well. At one point, we would have created these with page refreshes or built them in flash. Now we don't have to, and all of these work on the iPhone!

Ajax as a technology is not new but creative developers are finding increasingly creative uses for it and we're very excited about helping to drive that innovation here at Silverscape.