We are exposed to endless logos, icons and symbols from the moment we wake up to the moment we go to sleep. Of course we all know this, but when we take an extra second to actually take in all of the branding that is around us, it can almost be overwhelming. Design is everywhere! And when it works, it just works. But most people don't realize the amount of time it takes to get the perfect logo. It took over 1 year to rebrand FedEx. Have you noticed the hidden symbol in their logo? I was recently inspired to do my own take on David Airey’s Love Design Love entry 33 Logos in 33 Minutes. My version is a bit smaller and only took under minutes. Keep in mind I took all of these pictures without even getting up from my desk. That’s a lot of branding! There were certainly a lot more logos scattered around my desktop but that would make this post really, really long. Imagine how long the list would be if you took a picture of every brand identity you encountered in one day?

   Sharpie. Simple, charming and to the point. TO THE POINT – GET IT?

   Silverscape’s favorite Coffee shop, Flatblack.
   The black kangaroo mark is great against the yellow.
 

   Remember all the variations they use to have?
 

   Top: Is that Helvetica I see? Approved.
   Bottom: The original CVS logo and signage, developed in 1964.

   The Pantone logo really works and seems so effortless.
   I wonder why, can anyone guess?
 

   This is Kate’s (my design neighbor) favorite Stop n Shop carbonated
   beverage. The lettering is pretty zazzy and I love the juicy illustrations.
 

   2 logos for the price of one. Mott’s and Susan G. Komen!
 

   Yoplait. Food brands are really big fans of the “handwritten italic”
   but more and more I’m noticing that food and drink packaging is  
   becoming a lot more minimal. Think Pepsi.
 

   Play-doh from CJ! This logo hasn’t changed for nearly 60 years.
   Check out the old vintage play-doh canister below.