I am SO excited. The presentations for the SMPS (Society of Marketing Professional Services) Pacific Regional Conference have been announced. This year’s theme is The Wave, Navigating Change.

Since it’s a 44 degree grey November day here in Boston this the perfect soundtrack. Ear buds. Volume up. Enjoy!
 

Session 1b: Extreme Makeover: Website Edition - Heart-warming (and Award-winning) Case Studies
Date/Time: Thursday, March 25, 2010 | 3:30pm - 5:00pm

Summary: Following the theme of the “Extreme Makeover: Home Edition” television series, this session will highlight three “families” (A/E companies) and their quest to makeover their existing corporate websites through a complete overhaul. Using a case study approach, the moderator will interview each of the panelists with a series of questions that focus on topics including objectives, process, technologies, social media, measurement tools, results, and lessons learned. At the end of each case study, the audience will shout, “Move that Mouse!” at which time the overhauled website will be unveiled.

The session will be moderated by Caitlin Jewell from Silverscape (www.silverscape.com), with the panel consisting of Mark Tawara, CPSM, from Belt Collins (www.beltcollins.com), Howard Wolff, FSMPS from WATG (www.watg.com), and Bill Reader from NTH Consultants (www.nthconsultants.com).