As a company with a strong appreciation for web statistics, hosting the Boston pops Fireworks Spectacular website was a great experience. Our servers handled the traffic spike well due to the combination of Common Goal WebManager and page flattening.

The trends leading up to the day itself were indicators that we could expect a significant increase the day of the event. For those who do not often get the chance to view analytics for an event driven site, here is how it went:

General site visits/day leading up to approximately June 26th: ~2200

• June 27th: 4,318
• June 28th: 7,870
• June 29th: 8,471
• June 30th: 10,109
• July 1st: 13,625
• July 2nd: 17,701
• July 3rd: 28,676

On July 4th, the site increased its traffic over the previous day by more than three times, ending up with 103,786 visits (roughly the population of Burbank, CA), serving 299,834 pages. As one would expect, the most traffic came as event goers were hitting the site to get information prior to heading out. Between 4pm and 5pm EST, the site served up 27,667 pages. Between 6pm and 7pm, it had increased to 35,566 pages served before starting to drop back down later in the night.

The top content, other than the home page, was the Event Schedule page and the History and Heritage page. The home page accounted for 44% of the traffic on July 4th, with the Event Schedule page accounting for approximately 20% and History and Heritage being at approximately 15%.

Get in touch with us to learn more about generating heavy traffic to your site and supporting it or to talk to our web analytics experts.