A little bit of video on the web can go a long way in telling a company’s unique story. Presenting a moving narrative on your website, even a minimal one, allows for an emotional connection between your brand and your audience. Instead of telling them, why not show them?

The most striking change on the web in the last few years is the increased usage of video. According to Nielsen, in March of 2005, approximately 55% of internet users had broadband or high speed access in their homes. Compare that to November of 2009 where that percentage had grown to over 90% in the United States.

The traditional website architecture paradigm in some applications is on the way out. It is less important for content to exist in a strict tree structure or to be found in only one category. Content can be loosely organized in multiple categories providing many logical click-through paths.

By popular demand, here is a checklist of best practices for consumer-targeted, highly technical websites.

JS Libraries are a powerful, customizable way to create interactive and dynamic interfaces for your homepage, features or portfolio pieces.

Forget favicons. In a world ruled by smart phones, the power of an iPhone website bookmark icon is becoming more recognized and utilized. Custom-designed iPhone icons are a valuable opportunity for brand exposure and a well-designed icon can earn you a coveted top spot in your user's palm. So, don’t have one? Want to make yours better? Here are some ideas.

When it comes to successful marketing strategies and validating our efforts, we all know that metrics are important. When it comes to designing your digital campaign, the abundance of accessible global metrics and benchmark data can be a vital asset for outlining the core strategy.But, if you want to really hit a home run, it’s important to refine your strategy to focus on the needs and interests of your specific audience.

HTML emails are an invaluable and sustainable tool for keeping up with current clients and for getting your name out to prospects. Especially when an HTML email can be a prospect’s first impression of your company, it’s essential to make sure that first impression is a great one; here are some tips to help...

At Silverscape, we keep a close eye on the results of our website (and our client sites) and we love to teach others how to read the Ouija Board of Google Analytics. It’s certainly not breaking news that a website is a key part of any successful business today. What does tend to be overlooked is how much information is available to monitoring the success or weaknesses of your company’s website.