There are many ways you, my reader, could’ve found your way to this article – our website, web search, RSS reader, Technorati, or perhaps a caring friend. One of my favorites…Twitter.

Here's what I find sexy: The perfect red lip and a complex e-commerce system with an extensive product catalog and zillions of SKUs! Lately, I've found myself really applauding the brand Sephora for the fantastic and cohesive user experience offered to their customers through multiple mediums on the web.

We’ve all heard the line ‘If you build it they will come.’ In a Hollywood flick about baseball, maybe, but don’t be fooled: in marketing this isn't the case. It takes more than a well-designed website to drive brand recognition and ongoing increases in sales for your firm.

We make some pretty nice looking websites – our designers are pretty awesome at what they do. They create a plethora of custom art for every site that we the developers have to use to produce the site. Even though high bandwidth connection availability and internet connection speeds have rapidly increased in the last few years, no one wants to wait around for pages to load.

From last-minute Christmas shopping on amazon.com to working on design for DRIFIRE's webstore, our 2009 was chock-full of e-commerce. Here’s a rundown of the five most interesting and innovative ecomm site features of '09, from both inside the studio and out.

This is a continuation of my last post, Your Corporate Blog: Why to have it and How to maintain it (Part 1 of 2)! In the first part of this post, I discussed the advantages of integrating a corporate, or business blog into your company’s web presence. Now that we’ve thought about why we need one, it’s time to think about how to manage it.

At Silverscape, we love blogs. One of the areas where we’ve been innovating and seeing success is in the world of corporate blogs, or business blogs – blogs that represent the views of an organization or key individual within that organization.
 

You may have noticed the New Year is upon us in full swing. This year’s troubled economy brings understandably scaled-back holiday marketing efforts; the thought of sounding too cheery or boastful has led clients to seek out a more tempered tone in comparison to that of holidays past.